As an entertainment executive, analyzing demand data can help you make more informed decisions regarding content acquisition, distribution, and programming. Let's take "The Chi" as an example; according to the demand data, it has been performing incredibly well over the last 30 days in the United States, with 25.9 times the audience demand of the average show. This information is important because it indicates that "The Chi" is a highly marketable title with a strong demand that can drive engagement across the platform's catalog.
Demand data can also be used to assess a TV show's ability to drive subscriptions and mitigate churn. By looking at the top 10 global markets where "The Chi" is most in-demand, you can see that the United States is its number one market, achieving an outstanding audience demand of 11.3x. This tells us that if the show is available on a streaming platform, its availability could drive subscribers to the platform, resulting in lower churn rates and higher user engagement.
Additionally, demand data can enable scalable concept testing, informing decisions concerning supply and demand. For example, you can use demand data to identify which elements of existing content fans like the most, and to determine which new productions, acquisitions, or partnerships will likely attract and retain subscribers.
Content valuation is another area where demand data can be incredibly useful. Our content valuation system can provide executives with an economic valuation of any title, revealing its dollar value contribution to any platform in any region. Demand data powers this system, allowing executives to determine how much to spend on content whilst quantifying the platform-specific marginal revenue contribution of a title. The information is also useful to assess a TV series' ability to drive subscriptions and mitigate churn.
Finally, demand data can be used to inform a TV show's pre-release marketing and optimize the marketing campaign ahead of premiere, quantifying taste clusters, and helping to identify under-monetized titles. Once again, looking at "The Chi" as an example, we can see its momentum is in an outstanding place; it's showing a significant amount of growth that makes it part of the cultural zeitgeist.
In summary, with demand data from Parrot Analytics, entertainment executives can make more informed decisions about content acquisition, distribution, and programming. By leveraging the insights provided by demand data, executives can identify high-performing titles, quantify their dollar value contribution to their platform, and determine how best to engage and retain their audience.
