The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it's important to make informed decisions when it comes to content acquisition, distribution, and programming. Demand data is a valuable tool that can provide insights into a TV series' performance, audience preferences, and future potential. Let's explore how demand data for "The Chi" can help executives make more informed decisions.
Content Valuation: The high level of demand for "The Chi" suggests it has significant economic value to any streaming platform, as it is 11.5 times more in-demand than the average show in the United States. Using Parrot Analytics' content valuation system based on demand data, executives can calculate the ROI of the show, estimate its worth for a specific platform, and evaluate its ability to drive subscriptions and mitigate churn.
Content Acquisition & Distribution: The audience demand for "The Chi" stands out as exceptional in the US, with the show achieving impressive demand performance in other global markets as well. Examining the top 10 global markets and identifying where the series performs best can give executives insight into what content is most popular in different regions, informing acquisition decisions about what types of content will perform well and where. By understanding "The Chi's" strong travelability to specific global markets and consistent demand performance, executives can use data to inform distribution decisions for this title and other titles like it.
Programming: "The Chi" has an outstanding performance in terms of longevity, indicating that the series has maintained high audience demand over time. While demand for the show has decreased slightly in the United States during March 2024, its momentum is still outstanding. The show's performance is also consistent with the drama genre, in which it ranks at the 97.4th percentile. Executives can use this insight to program similar content or thematic content to maintain consistency with the genre and build the network's reputation as a high-quality provider of such content.
Marketing and Campaign Optimization: By examining the types of shows that fans of "The Chi" are also interested in, executives can understand the kinds of shows that its viewers are most likely to watch and thus, more accurately target any marketing campaigns or adjacently promoted titles to create synergies with those that have corresponding demand.
Talent Management: The demand data informs us that the show's reach varies widely. Executives with talent agencies can use demand data to determine which actors and writers to collaborate with for specific series to increase the show's appeal for audiences similar to that of “The Chi” and thus, may help the network retain customers and acquire new viewers.
In conclusion, insight garnered from demand data could help executives across the entertainment ecosystem make more informed acquisition decisions, evaluate the worth of a show, make data-informed programming decisions, and help develop campaigns informed by a show's fans. Parrot Analytics' quantitative measurement of audience demand can be an excellent tool to make programming and acquisition decisions using reliable data backed analytics. Metrics such as The Parrot Pulse and travelability can share insights about global demand for your shows, and the viability of delivering internationally; meaning you can make decisions that expand the reach and audience of your show more effectively.
This is The Chi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Chi travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Chi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Chi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for The Chi in the United States. We provide our partners with far-reaching TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.