As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution and programming decisions. Typically, content valuation uses demand data to determine how much a series is worth in any specific region. Parrot Analytics content valuation system enables you to know the dollar value contribution of any title to any platform in any region. In this context, let's examine how demand data can assist you in making strategic decisions concerning "The Chosen".
Content Valuation:
Demand data can help you determine how much any content series is worth in any specific region. By using Parrot Analytics' content valuation system, you can estimate the baseline value of a title, how much of a title's value is being driven by one of its stars, how a title is performing as an acquisition-driving or churn-reducing title, the ROI a specific title will bring for any given platform and the content's estimated ability to drive subscriptions and mitigate churn. You can also assess a TV series' ability to retain its audience, and assess where else in the world your content has a high demand.
Travelability and Franchisability:
Demand data can help you explore travelability and franchisability opportunities. The show "The Chosen" has good travelability and franchisability potential, meaning it has a good international demand and the potential to develop spinoffs or franchises. Knowing which content to produce or acquire in order to support global demand and maximize investment becomes much easier when you have access to demand data.
Reach and Audience affinity:
Demand data helps you understand a show's reach, i.e., whether a title has a dedicated but small fandom or whether it appeals to a vast group of people. For "The Chosen", we discovered the show has a broad reach and that audience demand for the show spiked in late December 2023. Audience affinity is another helpful metric that demand data can help with. By understanding who the preferred talent is and which TV shows will help you to acquire or retain subscribers, you can make better decisions concerning programming.
Optimal Pricing and Release:
Demand data can help you find an optimal pricing and release strategy for any content. By examining "The Chosen", we see that its audience demand has increased, meaning the show has gained popularity in recent months. The show has good demand in several markets around the world, including Brazil and the United States. You can learn from the top 10 global markets and adjust pricing and release strategies to replicate the success of shows like "The Chosen."
Competitive Benchmarking:
Demand data can help you understand how a title measures up against other titles available on the market. By examining "The Chosen", we see that it achieved an outstanding audience demand of 18.5 times the average show in the United States over the last 30 days. This means it sits in the 99.5 percentile of the history genre in the United States, indicating higher demand than 99.5% of all history titles in the region.
In conclusion, demand data provides valuable insights to inform more informed decision making for all entertainment executives concerning content valuation, travelability, franchisability, reach, audience affinity, optimal pricing and release, and competitive benchmarking. "The Chosen" is just one example of how entertainment content can benefit from the various insights that demand data can provide.
