As an entertainment executive, making informed content decisions is crucial to success in the industry. One way to make these decisions is to leverage demand data, which can be used to assess a show's popularity and provide insights into audience behavior. Using the example of "The Chosen", we can see how demand data can help inform decisions related to content valuation, acquisition, distribution, and programming.
Firstly, by assessing the demand for "The Chosen" in the United States, we can determine the show's value in the market. With demand 21.9 times higher than the average show over the last 30 days, "The Chosen" has outstanding demand and can be considered a strategic asset for any streaming platform or network. Understanding the baseline value of the show can help determine how much to spend on content, and Parrot Analytics' content valuation system can provide a dollar value contribution of the title to any platform in any region. Additionally, assessing the platform-specific marginal revenue contribution and how the show drives engagement across the rest of the catalog can assist in calculating the ROI a specific title will bring for any given platform.
Demand data also enables valuing IP globally, which provides insights into which content is most popular in a specific market or on a global scale. This analysis can guide decisions related to supply and demand and help in selecting titles to acquire or produce.
Furthermore, analyzing the performance of "The Chosen" on a 1-year rolling basis vs. the last 30 days reveals interesting insights into the show's overall popularity. The increase in demand over the last 30 days indicates increasing popularity. Identifying trends and patterns in audience behavior can inform decisions related to release strategy and pricing, enabling executives to optimize their marketing campaigns ahead of premieres.
By examining the top global markets where "The Chosen" is most in-demand, executives can understand the platform and network fit, and identify opportunities for expansion. In this case, "The Chosen" is most popular in the United States, which provides insights into how the show is performing in its home market and guides decisions related to programming, distribution, and promotion.
Finally, demand helps with subscriber acquisition, retention, and monetization. By understanding which titles have high demand and which genres are resonating most with audiences, executives can make informed decisions about which titles to acquire, produce or distribute. Additionally, demand data can uncover under-monetized titles, identify new opportunity markets for content distribution, and allow executives to estimate cannibalization from making a title available on multiple services.
In summary, demand data, demonstrated through the case of "The Chosen", showcases the power of audience demand insights to inform and optimize decisions across the entertainment industry. By leveraging the insights from demand data, executives can make informed decisions related to content valuation, acquisition, distribution, and programming, ultimately leading to success in an increasingly competitive industry.
