If you're an entertainment executive looking to make informed decisions about content acquisition or programming, you need strong data to help you make the best possible choices. Parrot Analytics' demand data can provide you with this information based on your target market. The insights gleaned can be very useful in helping you maximize the value of your content and achieve ROI.
One way that demand data can be used is in content valuation. As a content provider, you may be unsure about how much a show is worth or what kind of value it can bring to your platform. Demand data can help you answer these questions and more. For example, you can use demand data to ascertain how much of the show's value is being driven by one of its stars, or understand how the show's content resonates with viewers worldwide. This information can help you determine how much to invest in a show, building your programming lineup and reduce churn.
Another way to use demand data is to inform acquisition decisions. The data can be used to assess how well a show resonates with your viewers and how popular it is in specific areas globally. For example, demand for "The Chosen" achieved 15.5x the audience demand of the average show in the United States, while Brazil was ranked second in global demand. This information would be valuable to a content distributor or platform considering the acquisition of the series.
Demand data can also be used to make distribution decisions. For example, "The Chosen" has a high travelability score, meaning it has strong international potential. Understanding where the show has performed best internationally can help in identifying areas where the show should be distributed to maximize its value, or help build your programming lineup.
Programming decisions can also be informed by demand data. By understanding which shows are most popular in the market, a programming director or head of development can determine which shows to greenlight. For example, comparing the performance of "The Chosen" on a 1 year rolling basis vs the last 30 days revealed that the show had increased in popularity, peaking at 18.2 times the average over the last 30 days versus 19.1 times over the entire year.
Finally, talent agencies and studios can use demand data to inform new project development by analyzing audience preferences. Using "The Chosen" as an example, we can see that other shows that fans of "The Chosen" also like are "Outlander", "The Simpsons", and "Quantum Leap", among others. Affinity analysis, or understanding the brand that the show's audience is most likely to appreciate, can guide new project development, helping entertainment companies optimize their investments.
In summary, demand data from Parrot Analytics can provide valuable insights for decision making across the entire entertainment value chain. From content valuation to distribution decisions to programming and talent development, understanding audience demand can drive the best content acquisition and programming decisions.
