If you're an entertainment executive looking to make informed programming decisions and content valuation, then demand data can be incredibly useful. Utilizing the example of "The Chosen," we can see how these insights can be used to optimize content strategies and set benchmarks for success:
1. How much is my show worth? Content valuation can be determined by analyzing the demand data of a specific title, as shown by The Parrot Pulse system that uses six different dimensions to provide independent measures of performance. For instance, analyzing "The Chosen" shows that it has outstanding demand across most of the key dimensions, particularly in terms of momentum and longevity.
2. Which titles should I buy if I want to keep my current audience happy? By determining which other shows are popular among fans of a particular title, executives can acquire additional content that is likely to resonate with their existing audience. With "The Chosen," executives could look to acquire shows like "Manifest" or "The Mandalorian" to keep their audiences satisfied.
3. What type(s) of content exhibit the opportunity to acquire or produce? By understanding the genres that are resonating most with current audiences, executives can make more informed decisions about the type of content they should be acquiring or producing. With "The Chosen," the show ranks well in the history genre, meaning executives could look to acquire or produce more historical content to capitalize on this trend.
4. How can I optimize my marketing campaign ahead of premiere? By looking at the spike in demand for a show, executives can determine the optimal time to launch a marketing campaign to generate maximum buzz. For instance, "The Chosen" saw a significant increase in demand in late July, which would suggest that launching promotional material around that time could be particularly effective.
5. How can I compare my content against other titles available on the market? By analyzing the performance of a specific title against the broader market, executives can determine how well a show is doing relative to its competitors. "The Chosen" has an outstanding demand in the US market, and even outside the US, it has good demand in several countries.
Overall, demand data can be a hugely valuable tool to executives at all levels of the entertainment industry. By using data insights like those provided by this analysis of "The Chosen," executives can make more informed decisions around content acquisition, distribution, and programming, leading to greater success in the crowded entertainment landscape.
