As an entertainment executive, one of the most important elements of your job is likely to be making decisions that will maximize profitability for your company. In order to do this effectively, you need to have access to accurate, reliable data that will allow you to make informed decisions. That's where demand data comes in. Here's how analyzing the demand data for "The Chosen" can help you make more informed content decisions:
1. Content Valuation: Using demand data, you can calculate the value of "The Chosen" for your company. As the show has an outstanding audience demand of 17.0 times the average show in the United States over the last 30 days, it is of high value to your platform. With 99.5th percentile rankings, the show has higher demand than 99.5% of all history titles in the United States. Analysing demand can help you calculate the show's ROI and ascertain its ability to attract subscribers to your platform.
2. Programming decisions: A key question you may want to understand - what other shows do fans of "The Chosen" like? Knowing what audiences of a particular show engage with across your ecosystem is a powerful tool to inform programming decisions. According to the data, viewers who enjoy "The Chosen" are also interested in shows such as "Battlebots", "Dateline: Secrets Uncovered", "America's Funniest Home Videos", "Hunted (AU)", "The Great British Bake Off", "Grand Designs", "Invasion" and "Naked And Afraid: Last One Standing". Using this information, you can determine which other titles may drive additional value with your audiences and acquire these.
3. Distribution decisions: Understanding where "The Chosen" is most in-demand globally can help you make informed distribution decisions, as well as determine where to focus your marketing efforts. The show has outstanding audience demand in the United States, though it is important to note that it also outperforms the average TV show (1x) in other international markets such as Brazil, France, Canada, South Africa, Germany, Netherlands, Mexico, and Romania. This data may assist you to strategize your distribution efforts.
4. Programming decisions: As a series' momentum is vital to its success, measuring its pace of growth can assist you to make better programming decisions. With its strong momentum, it appears that demand for "The Chosen" is likely to continue its upward trajectory. Therefore, you can make programming decisions to capitalize on this momentum for the greatest business impact.
5. Content Acquisition: Knowing that the demand for Audiences favouring "The Chosen" are interested in other history titles will allow you to make acquisition decisions that will drive additional value for your company. Parrot Analytics content valuation system can help determine the value contribution of any title, which can guide you in budgeting for your content acquisition process.
Overall, demand data provided insights on how a TV show is performing, how likely it is to attract additional viewers and how it connects with other titles within your ecosystem. Keeping a pulse on the demand for "The Chosen" enables informed content decisions that can boost growth and profitability for your company.
