The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, utilizing Parrot Analytics' demand data for "The Dead Files" can provide insights into the popularity of the show in the United States and worldwide. You can use this data to inform content acquisition decisions for your platform to ensure that you are meeting the needs of your audience. Additionally, you can leverage the data to identify specific titles that are in demand and potentially include them in your programming lineup to attract and retain viewers.
For a TV series financing company or entertainment talent agency, demand data can be used to identify high-performing shows such as "The Dead Files" and assist in deciding whether to invest in further seasons or spin-offs. Further, understanding the international demand for a show such as "The Dead Files" can provide data-driven insights into which markets might be ripe for further development.
If you are a TV production company or studio, Parrot Analytics' demand data can drive content development decisions for developing pitches that cater to the demand of viewers. In this case, reading what fans of "The Dead Files" also like, such as "Physical," can also provide insights into trends in the industry.
For a content distributor or linear network, demand data can inform programming decisions to provide a line-up that caters to the interests of viewers in the most in-demand genres globally. For example, "The Dead Files" has higher demand than 97.1% of all documentary titles in the United States, so by acquiring such content, these distributors can appeal to a wide range of audiences.
Finally, if you're a pay TV network executive, demand data can be used to inform strategic distribution decisions. For instance, using demand data can guide an executive while deciding which shows would be a good fit for which platforms or how to shape their own on-demand services and distribution strategies.
When deciding on the content strategy or making acquisition and distribution decisions, content valuation using demand data plays a crucial role in providing an independent measure of the global performance of the show. Based on the audience demand data in the United States and worldwide, decision-makers across the entertainment industry can determine how much the IP is worth and in which markets, the franchising potential based on the existing demand, the cost-benefit analysis of the content acquisition, and decide on optimal release strategies and pricing. With demand data, entertainment industry executives can accurately identify the value of the content, supporting their strategic decisions on future steps.
This is The Dead Files's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Dead Files travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. travel channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Dead Files.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Dead Files from partners like travel channel.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Dead Files? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as travel channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from travel channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Dead Files. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as travel channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Dead Files), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as travel channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Dead Files, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s The Dead Files is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dead Files, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for The Dead Files in the United States. We provide our partners with valuable content expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.