As an executive at a streaming platform or TV studio, analyzing the demand data of a title like "The Golden Girls" can help drive content decisions and revenue growth. Parrot Analytics content valuation system reveals the dollar value contribution of any title, to any platform, in any region. Here are some ways demand data can be leveraged to make more informed decisions:
1. Valuation: Parrot Analytics' content valuation system is based on demand data and can help content executives determine how much to spend on content. By applying the demand data to calculate the dollar value contribution of a title, content executives can make data-driven decisions on whether or not to acquire or produce a particular show or library.
2. Programming decisions: Analyzing demand data helps to make programming decisions that supply content that audiences truly want to watch. The performance of "The Golden Girls" on a 1-year rolling basis and over just 30 days has shown a spiking demand in late December 2023 in the United States. As such, programming executives can use this information to determine which titles should be greenlit for production or lineup on the platform.
3. Franchisability: "The Golden Girls" has exceptional audience demand maintained over time, a measure known as longevity. This measure is critical in the development of spin-offs or franchises that will serve as an additional revenue stream. The show's global performance across six dimensions, including franchisability, is good according to Parrot Pulse. This information can help executives determine which titles will make the best candidates for potential spin-offs.
4. Market Opportunities: Demand data is an unbiased indicator of audience preferences that can reveal international market opportunities where a show may have a strong foothold. Examining the top 10 global markets where "The Golden Girls" is most in-demand over the last 30 days, we discover that the show outperforms the demand for the average TV show in each of these markets. Content distributors can use this information to strategically distribute content internationally, maximize ROI and identify areas where a show may have been under-monetized.
5. Audience retention: According to Parrot Analytics, in December, audience demand for "The Golden Girls" has increased in the United States by 26.1%. As such, executives can use this demand data to determine which titles should be bought if they want to keep their current audience happy, as "The Golden Girls" has been over-indexing in the drama genre and is in the top 98.2% of all drama titles in the US.
Overall, demand data can be applied to an individual series or an entire library, which means that content executives can start unbundling the value of content on any streaming service. The demand data will inform decisions concerning content distribution, acquisition, programming, subscriber retention, subscriber acquisition, and much more.
