As an entertainment executive, you can use demand data to make informed content decisions. Let's take the case of "The Golden Girls" show for the month of August 2023 in the United States to demonstrate how demand data can help make better decisions.
"The Golden Girls" has 12.4 times the audience demand of the average show in the United States over the last 30 days. This means the show has been incredibly popular with viewers in the United States. Further, "The Golden Girls" is in the drama genre, and it ranks at the 97.8th percentile, which means "The Golden Girls" has higher demand than 97.8% of all drama titles in the United States.
With regard to content valuation, the Parrot Analytics content valuation system can be used to determine how much a series or library is worth to a platform. In this case, it would be interesting to determine the value of "The Golden Girls" show to streaming platforms in the United States and beyond.
It is worth noting that "The Golden Girls" had a decrease in demand by 20.3% in August, indicating a decline in popularity. As an exec, you could leverage the demand data to adjust the programming schedule or strategy for the show according to its momentum, ensuring that it remains relevant to audiences.
Being aware of the relationship between different shows could present an acquisition opportunity. As seen with "The Golden Girls", shows with similar audiences could be acquired to appealto the same demographic, improving viewer retention rates. Knowing what other shows are most popular with fans of "The Golden Girls" can help you make effective acquisitions and distribution decisions for similar content.
Moreover, maximizing reach should be a top priority. As seen with "The Golden Girls", the show outperforms the demand of the average TV show in all of its top 10 global markets, with the United States being the show's primary market. This information makes it clear how it could be leveraged to promote the show to potential buyers and licensees across international markets.
Demand data could likewise help identify content whitespace in local markets. By identifying which genres are most popular in a specific country or region, you can create relevant content to boost demand in that area. Accordingly, travelability can be explored in such cases, evaluating which shows have significant global demand and have high potential for licensing or distribution in other territories.
Finally, you can use demand data to inform and refine a show's marketing campaign. By focusing on statistics and trends with the most substantial impact, you can tailor the marketing campaign to the show's audience and ensure that it has the largest possible reach.
In conclusion, demand data represents an opportunity for informed business decisions. By assessing the demand for shows like "The Golden Girls" through this lens, executives can make more effective programming, acquisition, and distribution decisions. Parrot Analytics' demand measurement system makes such data easily accessible, giving decision-makers the ability to identify the trends and subtleties necessary to stay on top in the fast-moving world of entertainment.
