As content executives, it is essential to make informed decisions based on the performance of TV shows in the market. Parrot Analytics' demand data provides valuable insights to enable strategic decision-making in the areas of content valuation, acquisition, distribution, and programming. Using "The Golden Girls" as an example, let us illustrate how demand data can be used to inform content executives' decisions.
Content Valuation: One of the fundamental questions executives ask is, "How much is my show worth?" By calculating the demand data, executives can quantify how much a specific show is worth and its contribution to a platform. For instance, "The Golden Girls" has 13.9 times the audience demand of the average show in the United States over the last 30 days, indicating outstanding demand. Therefore, executives can use demand data to determine the value of content and make informed decisions regarding its worth.
Acquisition Strategy: When considering acquiring new content, executives can use demand data to make better-informed decisions. For example, when comparing shows that the "The Golden Girls" fans also like, executives can understand what types of shows might attract that audience to another platform. By analyzing the performance of a show and related content, executives can also understand the ROI a title will bring to any given platform.
Distribution and Programming Strategy: By analyzing demand data for "The Golden Girls" in specific global markets, executives can determine which regions show the most demand and strategic regions to expand distribution. Furthermore, they can use the performance data in a particular market to choose the best release strategy and pricing model for the content. In addition, executives can use demand data to optimize their marketing campaigns for upcoming content to ensure maximum reach and return on investment.
Content Strategy: By analyzing the demand clusters, executives can determine which genres/categories resonate strongly with the audience and help prioritize content development. The demand data also enables executives to make data-driven decisions regarding which shows well perform in terms of acquiring new subscribers or retaining current subscribers.
Franchisability: By examining the Parrot Pulse for "The Golden Girls", which measures a show's independent global performance across six dimensions, executives can determine the spin-off potential and franchise opportunities for a show based on demand data.
In conclusion, demand data provides critical insights for making strategic decisions on content valuation, acquisition, distribution, and programming. By using demand data to make informed decisions, executives can better understand how to invest in TV series and which titles will attract and retain their audience. Using "The Golden Girls" as an example, we have shown how demand data can be used to understand a title's performance and how it relates to content valuation.
