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The Power of Demand Data: Using 'The Golden Girls' to Inform Content Acquisition and Programming Decisions

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Parrot Analytics Insights - September 2023

As an entertainment executive, one of the key decisions to make is whether to acquire or produce certain content for platforms. The demand data of the TV show, "The Golden Girls," can assist you in making informed decisions about content acquisition, programming, or distribution.

Content Valuation:
Based on "The Golden Girls" demand data, it appears to be an extremely valuable asset for any platform. The demand is outstanding in the United States and has been consistently high across the globe in major markets like Germany, France, Brazil, and Canada. The demand data can be used to determine how much to spend on content and to calculate the ROI a specific show will bring to any platform.

Programming and Acquisition:
Demand data can help determine what kind of content to acquire or produce. Taking examples from shows that fans of "The Golden Girls" love can be useful in programming decisions. The data states that fans of "The Golden Girls" also like "Friends" and "The Simpsons," both of which have had successful reruns. Therefore, acquiring rerun rights for such shows can boost audience demand on the platform.

Distribution:
The demand data allows you to determine which platforms to target for distribution. For instance, since demand is good in Germany and France, a streaming service can pursue distribution there. The demand data can further be used for quantifying the marginal revenue contribution of a particular title and how it drives engagement across the rest of the catalog.

Franchisability and Reach:
"The Golden Girls" has a good franchisability score, indicating good spin-off potential, and good reach, meaning it will attract a wide range of people to the platform. Streaming services can use this data to create spin-offs or franchises of the show to further monetize their IP and attract more viewers.

Finally, demand data also uncovers consumers' tastes clusters, informing the platform on which content is popular and resonates with viewers. Platform executives can also use the momentum data to understand the pace of growth of shows on the platform compared to their competitors, which can be used as a barometer for their success.

In summary, the demand for "The Golden Girls" is high across multiple global markets, and this demand data can assist entertainment executives in making informed decisions about content acquisition, programming, distribution, and even franchisability.

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