As a TV executive looking to make more informed content decisions, demand data can help provide insights into how different shows compare with one another in terms of audience popularity, how shows are performing over time, and how different territories respond to the content. By analyzing the demand data on "The Golden Girls" in January 2024 in the United States, we can derive the following key insights that TV executives can use to help in their decision-making process:
1. Understanding the Popularity of the Show: The demand for "The Golden Girls" is exceptional with 14.5 times the audience demand of the average show in the United States over the last 30 days. There has been a recent increase in demand for the show, as it is currently at 13.9 times its average demand over the last 90 days. The high demand for "The Golden Girls" means that the show is valuable and can contribute significantly to the overall content valuation of any streaming platform.
2. Identifying the Demographic Appeal of the Show: The ranking of the show within the drama genre is at the 98.4th percentile, which means it has higher demand than 98.4% of all drama titles in the United States. Additionally, "The Golden Girls" has a loyal fan base that is similar to fans of shows such as "RuPaul's Drag Race All Stars", "Ridiculousness," and "Family Guy." Analyzing these audience metrics can aid in content valuation by understanding the fans of the show, demographic appeal, and potential advertising on the show.
3. Analyzing Performance Over Time: Although "The Golden Girls" had a peak demand of 16.8 times the average over the course of the entire year, it peaked at 16.9 times the average in the last 30 days, indicating continued increased popularity. Executives can use this information to assess the longevity of the show's performance and how it may contribute to their content library value.
4. Understanding The Show's Global Appeal: The Parrot Pulse for "The Golden Girls" shows that its worldwide audience demand is good, and the show has a good travelability, meaning that it has international demand relative to its home market. Television Executives can use this data to make informed decisions on where to distribute the show globally and what potential foreign markets might be interested in acquiring the content.
5. Strategic Expansion and Content Allocation: "The Golden Girls" had outstanding audience demand in various countries such as the US, France, Canada, the UK, Brazil, Germany, Romania, India, Spain and others. This insight is crucial, as it allows executives to make decisions on whether to produce or acquire more content for those markets while allocating resources for other territories with lower demand.
Ultimately, Demand data enables TV executives to make more informed content decisions and helps with their content valuation. The analysis of "The Golden Girls" can further illustrate how demand data can help break down the performance and popularity of a TV show and provide insights that executives can use to optimize their content decisions. Whether it's understanding the show's popularity in different regions, its demographic appeal or analyzing its performance over time, demand information can help executives quantify the value of their content and achieve their business goals.
