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The Power of Demand Data: Making Informed Content Decisions for Entertainment Executives

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Parrot Analytics Insights - October 2023

As an entertainment executive, it is important to make informed content decisions. By analyzing the demand data for "The New Adventures Of Winnie The Pooh," we can extract valuable insights to make such content decisions. Let's explore how:

Content Valuation: Demand Data can be used to value and identify the worth of a TV series. An executive can use demand data to determine how much to invest in content development. By analyzing the monthly demand for "The New Adventures Of Winnie The Pooh," we can see that it has 8.2 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show has outstanding demand and is more valuable than an average show. Therefore executives can use such demand insights while deciding to invest or produce this kind of extraordinary content.

Global Appeal: "The New Adventures Of Winnie The Pooh" is a classic TV series that has been traditionally popular in various parts of the world. Executives can use the demand data on this show to capture the pulse of its popularity and critically evaluate its global reach. By analyzing the top 10 global markets where the show is most in-demand over the last 30 days, we can identify where the show gains tremendous popularity, which can help in identifying untapped territories and leverage its potential.

Franchisability: A TV executive can analyze demand data to identify the spin-off potential of a show. In the case of "The New Adventures Of Winnie The Pooh," the show's franchisability is poor according to Parrot Analytics. Thus executives can use demand data to identify which shows have a good spin-off potential and thus monetize the intellectual property further.

Program Decisions: Parrot Analytics demand data can inform programming decisions of TV Network and Programming services. A network executive can identify which shows resonate with their target audience by evaluating the affinity between different shows. In the case of "The New Adventures Of Winnie The Pooh," we can see that shows like "Pokémon," "Bluey," "Sofia The First," "Mickey Mouse Clubhouse," among others resonate well with the show's viewership.

Travelability: For OTT and SVOD platforms that seek to expand internationally, executives can use demand data to identify where a show has the largest potential for its travelability. In the case of "The New Adventures Of Winnie The Pooh," we can see that the show's travelability is poor, indicating that the show's demand is not as much in other areas as it is in its home market.

Distribution Decisions: Those in content distribution can also leverage demand data to make better decisions. For example, one might evaluate demand data in different markets and try to make informed distribution decisions set around them. In the case of "The New Adventures Of Winnie The Pooh," we can see that the show has fantastic demand in markets like Russia, Hungary and Israel. Therefore Distibutors can make informed decisions based on such demand data to ensure wider circulation and reach.

To sum it up, Parrot Analytics' demand data can prove very useful to executives in making data-driven content decisions. From programming to distribution, executives can use demand data to assess the performance of existing content and analyze new opportunities that maximize ROI. Demand data provides full visibility of audience tastes, moods, and preferences, thus allowing executives to stay ahead of the curve by using the power of data intelligence to strategically position their businesses.

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