Entertainment executives who aim to make informed content decisions, including content valuation, can use demand data to understand audience preferences and forecast trends. The analysis of "The New Adventures Of Winnie The Pooh" for the month of November 2023 in the United States provides useful insights into how demand data can be applied. Here is how demand data can be useful in strategic decision making:
1. Content Valuation: Entertainment executives can use demand data to inform content valuation by answering questions such as "how much is my content worth to another streaming platform?" The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. The high demand for "The New Adventures Of Winnie The Pooh" in the United States during November can be useful for estimating its value as an acquisition-driving or churn-reducing title.
2. Subscriber Retention and Acquisition: To retain current subscribers and acquire new ones, entertainment executives can use demand data to determine which titles to buy. For example, demand data can help executives identify titles that are popular in their local markets, as evidenced by "The New Adventures Of Winnie The Pooh" being in high demand in Russia. Executives can also use demand data to know which titles have a chance of increasing their platform's reach, momentum, and longevity.
3. Programming and Distribution Decisions: Demand data can help entertainment executives make informed programming and distribution decisions. By examining viewer engagement over a particular period, it can help executives know which titles should have a new season, which shows to prioritize, and the best release strategy. "The New Adventures Of Winnie The Pooh" was decreasing in demand during November in the United States, an observation that can inform programming and distribution decisions. Additionally, analyzing the top 10 global markets where the show is most in-demand, executives can determine which platforms to target for content distribution.
4. Pre-release Marketing Optimization: By using demand data, executives can optimize their pre-release marketing campaigns. For instance, executives could leverage the insights from a fans' most liked content derived from "The New Adventures Of Winnie The Pooh." The affinity analysis and quantifying of taste clusters can most appreciate the priming of pre-release marketing strategies.
5. Under-monetized Content: Demand data can uncover opportunities for under-monetized titles and distribution in new markets. Understanding travelability, which quantifies a show's international demand relative to its home market, can be beneficial for identifying places the content has yet to reach and capitalize on them.
In conclusion, demand data can support effective decision-making for entertainment industry executives when applied correctly. For instance, it can inform content valuation, guide acquisition and programming decisions, optimize pre-release marketing campaigns, and uncover under-monetized content by identifying global opportunities for revenue generation. It is, therefore, crucial for decision-makers in the industry to incorporate demand data in their strategy and planning processes. Based on the analysis of "The New Adventures of Winnie The Pooh," entertainment executives can confidently use similar demand insights to make informed decisions and unlock new opportunities in their respective markets.
