As a TV executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. The analysis of "The New Adventures Of Winnie The Pooh" for the month of December 2023 in the United States provides crucial information that can be used for decision making. Here are some relevant questions and how demand data can help answer them:
- Content valuation: As a TV executive, you want to determine the value of a particular TV series. Demand data can be used to find out how much a show is worth, how much of its value is being driven by fans of certain stars, and what a content library is worth to a platform over time. In the case of "The New Adventures Of Winnie The Pooh," the demand in the United States is outstanding, with 8.0 times the audience demand of the average show in the country over the last 30 days. This information can be used to help in content valuation and decision making.
- Acquisitions: Acquiring new content or deciding which type of content to acquire is crucial in the entertainment industry. Using demand data can help determine what type of content is most popular with audiences in a particular market. For example, in Russia, "The New Adventures Of Winnie The Pooh" had outstanding audience demand of 8.0x, indicating it may be a good fit for that market. Additionally, the analysis also reveals that other shows fans of "The New Adventures Of Winnie The Pooh" are likely to enjoy, including "Pokémon," "Transformers Rescue Bots," and "DuckTales (2017)," which can also inform acquisition decisions.
- Programming decisions: Program scheduling can be challenging, but demand data can be useful in determining when to show a TV series and how often it should be aired. The analysis reveals that demand for "The New Adventures Of Winnie The Pooh" spiked in late December, which can help in planning future programming. Additionally, using demand data can help determine which titles should be aired if you want to keep your current audience happy or grow your audience. In this case, the demand for "The New Adventures Of Winnie The Pooh" increased by 20.0% during December.
- Distribution decisions: If you're deciding which platforms to target for distribution of your content, using demand data can also help. The Parrot Pulse for "The New Adventures Of Winnie The Pooh" provides an independent measure of its global performance across six dimensions. This can assist in making distribution decisions based on factors like the show's worldwide audience demand, longevity, momentum, and franchisability. Knowing the show's performance across these dimensions can help in selecting appropriate distribution platforms.
In conclusion, demand data can be an invaluable tool for entertainment executives in making informed decisions about content, acquisition, distribution, and programming. The analysis of "The New Adventures Of Winnie The Pooh" for the month of December 2023 in the United States provides a clear example of the insights that can be derived from such data. Whether it be content valuation, acquisitions, programming decisions, or distribution decisions, utilizing demand data can help executives make better decisions, leading to more successful shows and better ROI.
