As an entertainment executive, understanding audience demand is crucial for content valuation, acquisition, and programming decisions. Let's take as an example "The New Adventures of Winnie the Pooh" TV series and see how Parrot Analytics' demand data can help make informed decisions.
Firstly, our demand data shows that "The New Adventures of Winnie the Pooh" has good audience demand, that is 6.6 times the average show in the United States over the last 30 days. Demand for the show has been decreasing recently; thus, executives might consider it when thinking about the valuation of the content.
Regarding programming decisions, executives can use the Parrot Analytics data to rank "The New Adventures of Winnie the Pooh" in its genre. The show ranks at the 93.6th percentile in the comedy genre, in March, which indicates that it has more demand than 93.6% of all comedy titles in the United States. Furthermore, the audience that enjoys watching this show also like other titles, which executives could potentially acquire or create similar content, such as "Talespin", "DuckTales (2017)", and "Arthur".
Marketing decisions can be informed by the Parrot Pulse, which provides an independent measure of global performance. The show has good worldwide audience demand across all platforms, and its momentum, the pace of growth, is likewise okay. The show has outstanding longevity, measuring how well audience demand is maintained over time, which means executives can consider creating follow-up content to keep the audience engaged.
In addition, executives can use Parrot Analytics' data to evaluate Franchisability (spin-off potential), and Reach (the number of people expressing demand for a show) to make further informed decisions on extending the brand and expanding its audience.
Demand data is also useful for considering distribution decisions. Top 10 global markets by demand allow executives to evaluate whether a show can travel and achieve success in different markets. In "The New Adventures of Winnie the Pooh" case, Russia is currently the number one market globally. This provides executives with valuable information about where to focus their marketing and distribution efforts in the future.
In conclusion, understanding audience demand is crucial for making informed content valuation, acquisition, programming, and distribution decisions. Parrot Analytics demand data has shown us that "The New Adventures of Winnie the Pooh" has good demand in both the US and internationally, has excellent longevity, and is a highly engaging series. Executives can use this data to make smarter decisions in their strategic planning for the future of their businesses.
