The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data for TV shows such as "The Proud Family" can provide valuable insights to inform content or programming decisions.
First, evaluating the level of demand for a particular TV series, like "The Proud Family," can be crucial in determining its overall valuation. Using Parrot Analytics' content valuation system, executives can determine how much value a show adds to their platform in terms of driving subscriptions, mitigating churn, or its ability to command ad revenue. In the case of "The Proud Family," its demand is 2.9 times higher than the average show in the United States over the last 30 days, which is considered good, indicating its high potential value.
Demand data can also uncover which elements of existing content resonate the most with fans and how to leverage them to boost audience engagement. For instance, looking at the top shows that "The Proud Family" fans also liked provides insights on what kind of content would be complementary in a platform's content library.
Furthermore, analyzing demand data can aid in comparing how a TV show performs against others in the marketplace. In the case of "The Proud Family," it ranks in the 87.2nd percentile in the comedy genre in March in the United States, meaning it has better audience demand than 87.2% of all comedy titles in the country. Comparing its rank to other shows in the same genre gives a clear indication of whether the show is outperforming others in its class or could use some adjustments to capture more audience attention.
Demand data can also help identify which markets are most receptive to a particular show to inform distribution decisions. In the case of "The Proud Family," it may make sense to prioritize promoting the show in its first number one market, the United States, where it achieved good audience demand. At the same time, understanding which markets are performing well for a given show can provide insights into how these markets can be leveraged to attract more subscribers.
Finally, demand data can help guide marketing decisions on how best to position a series for maximum success. In the case of "The Proud Family," the show's demand spiked in mid-March 2024 for the United States, suggesting that targeted marketing could amplify that demonstrated popularity.
Overall, analyzing demand data for TV shows can be critical to making strategic and informed content, acquisition, distribution, or programming decisions, improving both the performance of individual shows and the platforms that present them.
This is The Proud Family's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Proud Family travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s The Proud Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Proud Family, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for The Proud Family in the United States. We provide our partners with essential media industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.