The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions that maximize profits. Using demand data provided by Parrot Analytics can help with content valuation that can inform a strategic decision-making process. Parrot Analytics' content valuation system powered by global content demand and supply enables to answer a series of questions. For instance, Parrot Analytics can enable you to determine how much to spend on content. You can quantify the platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog. Parrot Analytics content valuation is an economic valuation system that reveals the dollar value contribution of any title in any region, to any platform.
The analysis of "Two And A Half Men" demonstrates how demand-related insights can help generate actionable insights. Globally, the show has outstanding demand across all platforms with regard to audience demand, travelability, longevity, momentum, franchisability, and reach. Over the last 30 days, demand spiked and increased by 9.6%. Additionally, the show has higher demand than 99.8% of all romance titles in the United States signifying that "Two And A Half Men" has high value when compared to the genre average.
Using the show's market demand trends as an example, entertainment executives can make more informed decisions about acquisition or distribution. For example, comparing the performance of "Two And A Half Men" on a year rolling basis versus the last 30 days portrays an increased popularity implying a positive trend. The show also outperforms the demand for the average TV show in each of its top 10 markets globally, indicating its popularity in numerous regions. Therefore, knowing how much similar genres as "Two And A Half Men" are demanded in specific countries, executives can make better content decisions depending on the region.
Finally, executives can also use audience demand data to uncover under-monetized titles and show the opportunity markets for content distribution. For instance, executives can assess the value of a series to find its worth when distributed to another streaming platform, as done with "Two And A Half Men" in the ten top global markets. Additionally, using demand data, executives can assess the series' ability to drive subscription and mitigate churn.
This is Two And A Half Men's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Two And A Half Men travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Two And A Half Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Two And A Half Men, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 19, 2024, 2:49 a.m. PST using tv demand analytics from Parrot Analytics for Two And A Half Men in the United States. We provide our partners with extensive content analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.