The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking to make more informed content decisions for your OTT or SVOD platform, TV production company, or any other entertainment company? Look no further than demand data. Parrot Analytics' demand measurement system can provide valuable insights into the popularity and potential value of your content.
Take for example the TV series "Ugly Delicious", which recently aired in the United States. By examining demand data, we can see that this show has 3.2 times the audience demand of the average show in the United States over the last 30 days, indicating its good demand performance. However, its demand, compared to its performance over the last 90 days, has been rising recently. This is valuable information that can be used in content valuation modeling to inform acquisition or distribution deals.
Additionally, Parrot Analytics can provide insights into the genre rank of a show, in this case, "Ugly Delicious" ranks at the 94.7th percentile in the documentary genre, in February. This means that it has higher demand than 94.7% of all documentary titles in the United States, showing that a documentary series like this has high potential for popularity and success.
Furthermore, by examining the Parrot Pulse indicators for "Ugly Delicious", we can see that it has an okay worldwide audience demand, good momentum and okay longevity, but poor travelability and franchisability. All these indicators are essential to understanding the true value of the show and can aid in assessing the potential success of a show for future seasons or new TV spinoffs.
By using demand data, entertainment executives can make more informed programming, content, acquisition, and distribution decisions. With indicators such as peak rank and demand over time, content producers can make informed decisions on programming, release strategies, and marketing campaigns.
Not only does demand data help with making programming decisions, but it also aids in understanding emerging content trends globally. Executives can examine the top 10 global markets where "Ugly Delicious" is most in-demand over the last 30 days to see how the show is doing elsewhere in the world, in order of demand. Understanding these markets and emerging trends can inform international expansion decisions or where to best launch an upcoming TV series.
In conclusion, using Parrot Analytics' demand data, entertainment executives can make informed decisions to improve programming, content, and distribution success. By understanding a show's performance over time, its genre rank, and international demand, executives can better understand the true value of their company's entertainment portfolio.
This is Ugly Delicious's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ugly Delicious travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ugly Delicious), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Ugly Delicious is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ugly Delicious, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:05 p.m. PST using tv demand content analytics from Parrot Analytics for Ugly Delicious in the United States. We provide our partners with extensive television industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.