As an entertainment executive, you can use demand data like that of Parrot Analytics to make better-informed decisions about content, acquisitions, distribution, and programming. One such example of how demand data is used is the case of "Veep" in the United States in November 2023. Let us delve in to learn more about demand data and the insights that can be extracted from "Veep's" demand analytics:
Content Valuation: Demand data provides valuable information for content valuation. It answers questions such as, "What is the worth of my show to another streaming platform?" Demand data reveals that "Veep" is a valuable property with outstanding audience demand of 10.9 times the average show in the United States over the last 30 days. This means "Veep" is worth more compared to another show with lesser demand.
Programming Decisions: Demand data assists in programming decisions. You can use it to find out which type(s) of content exhibit an opportunity to acquire or produce. With a 96.6th percentile in the comedy genre, "Veep" has higher demand than 96.6% of all comedy titles in the United States. You might, therefore, use demand data to assess if audiences would like to see more political comedy-related content.
Acquisition Decisions: Demand data can assist with acquisition decisions, answering questions like, "How popular is my show in any other market in the world?" With its travelability rating at okay, there is room for the show's international expansion. You might consider acquiring the show, with the intent of making it more widely available, to increase its global appeal, audience, and revenue.
Distribution Decisions: Demand data can assist with distribution decisions. Using Parrot Pulse, which provides an independent measure of global performance across six dimensions, you can assess how a show performs worldwide relative to others by measuring its longevity, momentum, and franchisability, amongst others. "Veep" has outstanding ratings in areas like global and national reach, momentum and longevity.
Marketing Decisions: Demand data helps you make better-informed marketing decisions. For instance, you may use it as a metric for quantifying the effectiveness of marketing campaigns around a show. Demand data reveals that audience demand for "Veep" has decreased by 0.1% in the US since November. However, demand spiked in late November 2023, giving you an insight into when to run similar marketing campaigns and for how long.
In summary, demand data is a critical component in making informed content decisions for entertainment executives, from content valuation, acquisition, distribution to programming, and marketing decisions. By scrutinizing "Veep's" analytics data, we've seen how Parrot Analytics can help you make better-informed decisions through audience demand insights, such as ratings, trends, global rankings, travelability, franchisability, nostalgic value, and momentum, amongst others.
