Parrot Analytics demand data provides valuable insights for all key players in the entertainment industry, helping them make more informed decisions in content creation, distribution, programming, or acquisition. By analyzing the demand data of "Veep" for the month of February 2024 in the United States, we can see how executives can benefit from such insights.
Content Valuation: Parrot Analytics content valuation system is powered by global content demand and supply. Using demand data, executives can determine the value of a specific title or an entire library. In the case of "Veep," the show has 11.3 times the audience demand of the average show in the United States, indicating its high value.
Acquisition Decisions: OTT platforms or TV networks consider the demand for a title before acquiring it. In the case of "Veep," due to its outstanding demand in the United States and globally, its acquisition can attract and retain subscribers.
Programming Decisions: Parrot Analytics demand data helps executives to evaluate how a title performs concerning other shows on the platform, a performance comparison, and competitor benchmarking. In the case of "Veep," the show ranks in the 96.6th percentile of the comedy genre, thereby indicating that it has higher demand than 96.6% of all comedy titles in the United States. By comparing it with other shows' audience demand, executives can make decisions on programming.
Distribution Decisions: Insights into "Veep's" top 10 global markets indicate executives can evaluate the show's distribution strategy to maximize its reach and popularity in those markets with outstanding demand.
Content Decisions: Examining the top ten shows that fans of "Veep" also like, executives can determine related shows that resonate with their target audiences, informing their decision-making regarding content creation, acquisition, and licensing.
Content Valuation: Parrot Analytics content valuation system, powered by global content demand and supply, enables executives, including executives in studios, content distributors or financing companies, entertainment talent agencies, and TV production companies, to evaluate the value of a title or an entire library based on demand data.
Overall, "Veep" has sustained and outstanding worldwide audience demand, making it valuable IP. Excitement around politics continues to resonate with viewers, and "Veep" features charismatic characters, making it a popular comedy. Understanding the show's demand allows executives to make informed content decisions, including programming, acquisition, distribution, and creation.
