Demand data for "Veep" can be a valuable tool for entertainment executives working in different areas to make more informed decisions.
For content financing companies, demand data helps them determine how much a series is worth. Content valuation can be determined by using demand data. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Entertainment executives can leverage the content valuation system to assess a show's ability to contribute to their streaming service, drive subscriptions or mitigate churn.
For OTT platforms and SVOD platforms working on acquisition decisions, demand data helps answer what type of content allows for opportunity to acquire or produce. They can assess the value of exclusivity using demand data. They can also determine content worth to another streaming platform and find new opportunity markets for content distribution.
For TV production companies and studios, demand data helps them make informed programming decisions. By assessing the value of an entire library, they can start unbundling the value of content on any streaming service. They can use demand data to quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog. By knowing how well the show has held up since it premiered, as well as top markets for the show, they can determine whether to invest more in creating spin-offs or franchising the IP.
For entertainment talent agencies, they can use the popularity of "Veep" to assess the best talent and brand to partner with to expand their audience. They can take advantage of affinity analysis to find out which TV shows would help acquire or retain subscribers.
To summarize, entertainment executives can use demand data to determine content valuation, make informed acquisition, production, distribution, and programming decisions. For "Veep," entertainment executives can use this data to assess its worth, evaluate the show's remaining value, identify new markets and global expansion opportunities, and determine the potential for spin-offs or franchises.
