The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an SVOD platform, you can use Audience Demand data provided by Parrot Analytics to make informed content acquisition and programming decisions for your platform. By examining the Audience Demand data for "Veep", we can demonstrate how this works in practice.
Content Valuation: One of the main questions that content valuation helps answer is how much a series is worth. Using Parrot Analytics' content valuation system based on Audience Demand data, we can learn that the dollar value contribution of "Veep" in the United States market is outstanding. Therefore, this show is a valuable and must-watch asset for any streaming service.
Global Performance: The Audience Demand data can provide insights into the global performance of "Veep" across six dimensions. For instance, by examining the Parrot Pulse for "Veep", we can find that its worldwide audience demand across all platforms is outstanding, and it has good travelability and franchisability. You can use this data to understand if "Veep" would be suitable for international distribution or to find new opportunity markets for content distribution.
Genre Performance and Audience Preference: We can learn from audience demand data that "Veep" performs outstanding in the Comedy genre compared to other comedy titles in the United States, ranking in the 96.7th percentile. Knowing this, you can use this data to determine the common audience preference to guide programming decisions.
Acquisition and Programing Decisions: Looking at the Audience Demand and audience preference, you can decide if acquiring "Veep" rights for your platform fits into your content strategy. Suppose the Audience Demand data shows that "Veep" is losing its audience in the United States. In that case, you can also decide if keeping or canceling the series aligns with the expectations of your target audience, acquisition strategy, and business objectives.
Optimized Release Strategies: Examining the Audience Demand data of "Veep" can also help in developing optimal release strategies or pricing. With the spike in audience demand in mid-March, it could be helpful to study the impact that marketing campaigns had on the show and optimize release strategies ahead of critical seasons or to drive awareness of new series.
Reach and Subscriber Acquisition: The Audience Demand data can be used to determine if "Veep" can attract new subscribers to your platform. Also, its outstanding reach, meaning "Veep" has a wide range of appeal, would translate to its potential subscriber growth. Knowing this, you can acquire the rights to the series to attract new subscribers.
In conclusion, the Audience Demand data provided by Parrot Analytics plays a vital role in making informed content acquisition and programming decisions. With the help of this data, entertainment executives can analyze the performance of TV series, understand their audience preferences, and develop a well-informed content strategy that aligns with their business objectives and drives subscriber growth.
This is Veep's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Veep travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Veep is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Veep, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Veep in the United States. We provide our partners with valuable television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.