As an OTT platform executive, you can use the analysis of "Veep" for the month of September 2023 in the United States to inform content acquisition decisions. By noting an increase in demand for the show of 23.8% in the US during September, you can consider acquiring the series before demand increases further and the acquisition price becomes too high. Moreover, it is important that you consider the franchiseability of the show, which is measured by its spin-off potential. Given that "Veep" has a good franchisability score, you can explore opportunities to create spinoffs or monetize the IP of the show further.
For TV series financing companies, content distributors, or talent agencies, the analysis of "Veep" can inform decisions about content valuation, distribution, and talent acquisition. Based on the Parrot Analytics content valuation system, you can use demand data to determine the dollar value contribution of any title to any platform in any region. Given that "Veep" has 11.2 times the audience demand of the average show in the United States over the last 30 days, you can conclude that the show has a high valuation. Furthermore, by examining the top 10 global markets where "Veep" is most in-demand, you can identify potential new markets to explore for content distribution and monetization.
As a TV production company or studio, the analysis of "Veep" can inform programming decisions. Given that the show has a high demand in the US, you can prioritize production of similar content or genres to better meet the audience's needs. By examining the audience analytics, such as comparing the performance of "Veep" on a 1 year rolling basis versus the last 30 days, you can identify if the show is increasing or decreasing in popularity. You can also use demand data to optimize the release strategy and pricing of your content.
Finally, as a linear network or pay TV network executive, you can use demand data to inform acquisition and programming decisions. By quantifying the platform-specific marginal revenue contribution of "Veep", you can determine the potential revenue the show can bring to your service. By examining the show's momentum and longevity, you can ascertain how effective marketing campaigns around the show will be and how audiences will continue to engage with the show in the long run. Additionally, by assessing the audience's tastes and preferences, as revealed by the affinity analysis, you can discover new opportunities for acquiring or producing content that resonates with your audience.
