The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, you are constantly looking for ways to mitigate risk when it comes to content acquisition, production, and distribution. One way to do this is by leveraging demand data to make more informed decisions. Demand data can provide valuable insights into the popularity of a TV show and trends in audience engagement, which can be used to optimize your content strategy and mitigate the risk of investing in shows that may underperform.
In the case of "Zoo," our analysis shows that it has good audience demand in the United States relative to the average show, with a 5.9 times higher demand than the average show in the last 30 days. This is a strong indication that the show is resonating well with audiences in the US. Furthermore, the show's peak rank (#1330) is an indicator of its popularity and relevance during the month of April.
One way that demand can be related to content valuation is by estimating the monetary value of a TV series based on its popularity, relevance, average and peak demand, and other metrics. By quantifying the platform-specific marginal revenue contribution of a show and how it drives engagement across the rest of the catalog, as well as assessing its ability to drive subscriptions and mitigate churn, content valuation can provide useful insights into the economic value of a show, which can inform business decisions such as content acquisition and pricing.
We can also use demand data to identify broader trends and audience preferences. By examining what other shows fans of "Zoo" are also watching in the US, we can gain insight into popular genres and shows that may be relevant to the target audience. This information can inform content acquisition decisions and indicate areas of growth or potential investment.
Finally, analyzing demand data on a rolling year basis can provide insights into the longevity of a show and audiences' continued interest in it over time. By observing audience demand over time, executives can gain insights into the appeal and relevancy of a show, which can inform overall content strategies.
In summary, demand data can be a valuable tool for entertainment executives when making decisions around show acquisition, production, and distribution. By leveraging insights into audience engagement, trends, and viewer preferences, executives can optimize their content strategies, minimize risk, and drive growth. Using the example of "Zoo" in the United States, we've seen how demand data can reveal valuable insights into audience behavior that can aid executives in making better-informed decisions.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Zoo.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Zoo from partners like CBS.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Zoo? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Zoo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Zoo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Zoo, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Zoo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zoo, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Zoo in the United States. We provide our partners with essential television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.