The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the demand for a particular show is crucial when making informed decisions about content acquisition, programming, and distribution. Using "Riverdale" as an example, here are some of the ways demand data can assist executives in making better content-related decisions:
1. Content Valuation: Demand data can be utilized to calculate a show's worth, enabling executives to offer an appropriate price when engaging in content acquisition. Platforms can use a content valuation system to reveal the dollar value contribution of any title for any platform in a specific region, including "Riverdale." This approach is based on economic valuation powered by global content demand and supply.
2. Programming decisions: One application of demand data for making better programming decisions is through identifying the top genres and titles resonating with the audiences at any given time, like how audiences love "Riverdale" in the Romance genre, and the types of shows people who watch the show "Riverdale" are also watching. This knowledge can inform programming decisions, balance the platform content inventory and plot out release schedules.
3. Content acquisition: Demand data can effectively measure how well a TV series is performing in a specific market, why a TV series should be considered a strategic asset for a streaming platform, and how much it is worth in other regions. For example, since "Riverdale" has outstanding demand in different regions such as the United States, Germany, China, Canada, France, South Africa, Australia, Bulgaria, and Brazil, it could be leveraged to attract subscribers and expansion opportunities in these markets.
4. Optimal release strategy and pricing: Using the data on the show's demand, one can determine the best release strategy for the show in any market and evaluate its pricing in various regions.
5. Subscriber retention: Executives can assess the titles driving engagement and viewership on their platforms, including "Riverdale," and make data-driven decisions to retain subscribers. If a platform has an audience that loves "Riverdale" and appreciates high-intensity drama, supplying high-quality programming could help them maintain their subscriber base.
6. Subscriber acquisition: Knowing which titles attract audiences the most, which is currently the case for "Riverdale," can help executives design campaigns to attract new subscribers to the platform. Partnerships, co-promotions, trailers, and other advertising strategies can highlight the show as a flagship creation of the platform that is available exclusively to subscribers.
By analyzing metrics and data like global performance, market penetration, genre preferences, program demand, and franchise potential, executives can predict the profitability of their content decisions. Ultimately, understanding audience demand is imperative for making data-driven decisions about programming, content acquisition, distribution, and content marketing. Executives can rely on the lessons learned from "Riverdale" by mining the data deeply to make informed decisions and increase the chances of success in the fast-paced and competitive world of TV production.
This is Riverdale's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Riverdale travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Riverdale is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Riverdale, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Riverdale in the United States. We provide our partners with smart SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.