The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive looking to make informed content decisions, demand data can provide valuable insights into a series’ global performance and audience preferences. Analyzing the data for "Star Trek: Strange New Worlds" in Argentina for October 2023 provides a clear example of how powerful demand data can be to content valuation, programming, distribution, and acquisition strategies.
Firstly, the demand for "Star Trek: Strange New Worlds" is exceptional in Argentina, with 8.6 times the audience demand of the average show in the country over the last 30 days, which is quantifiable for content valuation. This outstanding level of demand indicates a strong interest in the series among Argentinian viewers.
Secondly, examining the show’s ranking in Argentina reveals that it moved up by 31 spots during October 2023 to achieve the peak rank of #61. This indicates an upward trend in popularity. In addition, "Star Trek: Strange New Worlds" is in the 99.7th percentile in the drama genre for Argentina during October 2023, which shows it has higher demand than 99.7% of all drama titles in the country, signifying the strong preference for this genre in the market.
Thirdly, by examining the show’s top viewer preferences in Argentina during October 2023, we can determine that the show's fans also like other popular sci-fi titles, including "Star Trek: Lower Decks", "Star Trek: Picard", and "Star Trek: Discovery". This information can inform programming decisions for the network or platform to showcase similar series to attract viewers with similar preferences.
Fourthly, analyzing the demand pattern for "Star Trek: Strange New Worlds" in Argentina during October 2023 reveals a 28.7% increase in demand, which indicates growing interest in the show. The spike in demand at the end of October 2023 also provides insight for creating marketing campaigns and promotional events around the show's upcoming releases to capitalize on the heightened interest.
Finally, the Parrot Pulse for "Star Trek: Strange New Worlds" gives an independent measure of its global performance across six dimensions. Such dimensions include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. This information establishes how well the show is performing on a global platform, how likely the show is to attract international audiences, how well it maintains its demand over time, and its potential for spin-off series, to name a few.
In conclusion, demand data can provide valuable insights for TV executives looking to make informed decisions on content acquisition, programming, distribution, and content financing. The analysis of "Star Trek: Strange New Worlds" in Argentina for October 2023 is a clear example of how demand data can inform decisions and reveal critical information to executives as they establish their strategic roadmap for their content.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Strange New Worlds, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Star Trek: Strange New Worlds in Argentina. We provide our partners with smart television insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.