The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, knowing the demand data of a show is crucial in making informed decisions for your content strategy. The demand data report of "Batman: The Animated Series" for the month of March 2024 in Australia can provide you with some insights.
Firstly, content valuation uses demand data to determine a show's worth. The Parrot Analytics content valuation system is based on demand data, which reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Batman: The Animated Series," it has 4.3 times the audience demand of the average show in Australia over the last 30 days. This shows good demand for the program, proving that it's a valuable asset for any platform.
Demand data also informs multi-territorial content acquisition decisions. The report shows that "Batman: The Animated Series" is in high demand in the United States, the United Kingdom, and other countries such as Australia, Canada, France, Netherlands, Brazil, Spain, and Germany. As an entertainment executive, knowing which markets show a high demand for a particular title will help in expanding the show's audience reach.
Furthermore, demand data can inform programming decisions that impact the show's performance. An increase in demand for "Batman: The Animated Series" in March 2024 in Australia has been recorded, which indicates that the show is resonating with audiences there. Executives could capitalize on that momentum by scheduling back-to-back screenings or promotions that feature the program to keep viewers engaged.
Affinity analysis is another way demand data can be used in decision making. The report shows that fans of "Batman: The Animated Series" in Australia also like other programs such as "Animaniacs," "Spongebob Squarepants," and "Hey Arnold!" This provides an opportunity for executives to target audiences that enjoy these shows, as there might be a higher probability that they'll also like "Batman: The Animated Series."
Finally, demand data can be used to determine the spin-off potential of a show. Franchisability measures the possibility of creating spin-offs from a particular title. In the case of "Batman: The Animated Series," the report suggests that it has good potential for a spin-off showing that "Batman: The Animated Series" has non-negligible numbers for its global franchisability score.
In conclusion, the demand data report of "Batman: The Animated Series" for the month of March 2024 in Australia is an excellent example of how demand data can help executives make informed decisions on content valuation, acquisition, programming, and franchisability. All these factors are essential for success in today's rapidly evolving entertainment industry.
Batman: The Animated Series's travelability to Australia in the last 30 days is 38%, which means that the audience demand for Batman: The Animated Series is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Batman: The Animated Series in Australia. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.