The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's always important to make informed decisions concerning content acquisition, distribution, and programming. One of the ways to achieve this is by using demand data to gain insight into audience preferences and behaviors. For instance, by examining the audience demand for "Batwoman" in March 2024 in Australia, we can uncover valuable insights that will inform our content decisions.
Firstly, we can use demand data to estimate the value of "Batwoman" to a streaming platform. By quantifying the platform-specific marginal revenue contribution of the title, we can assess how it drives engagement across the rest of the catalog. Also, we can use demand data to estimate a TV series' ability to drive subscriptions and mitigate churn.
Secondly, demand data enables content valuation by answering questions like how much a series' worth and how much of its value is being driven by demand for one of its stars. The Parrot Analytics valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
Thirdly, by analyzing the top 10 global markets where "Batwoman" is most in-demand, we can explore opportunities to acquire or produce similar content that exhibits similar or even better audience demand.
Fourthly, demand data can help optimize release strategy and pricing. For instance, we can examine peak demand periods for "Batwoman" and use that information to determine the best release date for similar titles.
Fifthly, demand data helps with subscriber acquisition and retention. In this case, we can use the top 10 global markets where "Batwoman" is most in-demand to identify potential subscribers who are interested in similar content.
In summary, demand data provides valuable insights into audience preferences and behaviors that can inform content acquisition, distribution, and programming decisions. The use of data-driven insights enables entertainment executives to make informed decisions to invest wisely and grow their businesses.
Batwoman's travelability to Australia in the last 30 days is 75%, which means that the audience demand for Batwoman is 75% of the demand in its country of origin, United States. Click through to another market to discover how well Batwoman travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batwoman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Batwoman, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Batwoman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batwoman, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Batwoman in Australia. We provide our partners with extensive television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.