The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be essential in helping you to make more informed content, acquisition, distribution, and programming decisions. By analyzing demand data for a specific show, such as "Bridgerton," you can gain valuable insights into its current audience appeal, identify growth potential, and assess its value as a content asset for your platform.
One way demand data can provide valuable insights is through content valuation. For example, by using Parrot Analytics' content valuation system, you can identify the dollar value contribution of "Bridgerton" to any platform in any region, helping you to determine how much to spend on content. Through the system, you can assess the show's ability to drive subscriptions, mitigate churn, and estimate cannibalization of audiences if it is available on multiple services. Additionally, its ability to hold its demand and popularity over time indicates its longevity as a valuable content asset.
Demand data is also essential in identifying global audience appeal and opportunities to expand content reach. For example, by examining the top 10 global markets where "Bridgerton" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This information can help you to determine which markets to prioritize when planning for content distribution and expansion.
Demand data also provides insight into audience preferences and consumption habits, which can guide decisions on acquisition, production, and release strategies. For example, by identifying the other shows that fans of "Bridgerton" also like, you can determine opportunities for acquisition or potential spin-offs. Additionally, demand data can inform decisions around supply and demand, such as identifying the types of content with the most significant opportunity to acquire or produce.
Moreover, demand data helps you understand your audience's needs, which is critical to retain and acquire subscribers for your platform. By examining the popularity of "Bridgerton" in Australia, which has increased by 50.3% in March, you can determine which titles will help you to attract and retain subscribers. By understanding the most popular genres in your local market, you can also map local whitespaces and tap into untapped audience potential.
Finally, demand data is essential in identifying opportunities for pre-release marketing and optimizing marketing campaigns ahead of the premiere. By analyzing audience demand trends, executive professionals can create effective marketing strategies and partnerships, as well as identify how the audience is consuming the content.
In conclusion, the detailed analysis of "Bridgerton" in March 2024 in Australia demonstrates how demand data can be used to help executive professionals make informed strategic content, acquisition, distribution, and programming decisions. By leveraging demand data, executives can gain valuable insights into audience appeal, preferences, and global opportunities to expand reach and increase ROI for their platforms.
Bridgerton's travelability to Australia in the last 30 days is 45%, which means that the audience demand for Bridgerton is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Bridgerton travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Bridgerton.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Bridgerton from partners like Netflix.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Bridgerton? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Bridgerton. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bridgerton), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bridgerton, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bridgerton is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bridgerton, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Bridgerton in Australia. We provide our partners with extensive TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.