The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing detailed demand data can help you make more informed content, acquisition, distribution, and programming decisions. Let’s use the example of Bridgerton in Spain, in March 2024, to showcase how demand data can be used to provide insights and add value to your decisions.
Content Valuation: Bridgerton's demand data in Spain indicates that the show is of high value given that it has 9.8 times the audience demand of the average show in Spain over the last 30 days. This means the show has a high dollar value contribution to the platform in Spain. By knowing this, you can confidently offer a higher price or negotiate higher revenue for the show if you are acquiring, distributing or programming it.
Genre Popularity: Bridgerton in Spain ranks at the 99.6th percentile in the romance genre, which means it has higher demand than 99.6% of all romance titles in Spain. This indicates the high interest of the Spanish audience in romance TV shows and can help guide choices when procuring or creating content in Spain.
Travelability: Bridgerton's travelability in Spain is outstanding, with it attaining 29% of the demand in the United States. You can use this insight to propose strategies if you are an international platform looking to expand your audience in Spain, where the show has an outstanding demand.
Audience Insight: Audiences that demonstrated high affinity towards Bridgerton in March 2024 in Spain also showed interest in shows like Rick And Morty, Queen Charlotte: A Bridgerton Story, and Ted Lasso. You can use this insight to guide choices when procuring or creating content that will attract a similar audience in Spain.
Marketing and Timing: Bridgerton had a significant demand spike in Spain in late March 2024, which can lead you to assume that the promotional activities or word-of-mouth about the show intensified in that period. You can use this information to plan a marketing campaign around a new show drop or create a promotional community event to boost audience engagement with the show.
Competition: Looking at how Bridgerton in Spain compares to other shows in terms of demand data can help benchmark and position it in the market. In this case, the show's demand is outstanding in Spain compared to its competitors, which can help determine how to invest or prioritize resources for it in terms of production and acquisition.
In conclusion, using demand data can help you delve deeper into your content, acquisition, distribution, and programming decisions. Bridgerton's example in Spain in March 2024 has demonstrated how incredible insights can be drawn from demand data to help make informed decisions that save both time and resources.
Bridgerton's travelability to Spain in the last 30 days is 38%, which means that the audience demand for Bridgerton is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Bridgerton travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bridgerton is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bridgerton, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Bridgerton in Spain. We provide our partners with far-reaching television series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.