The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV show like "Buried In The Backyard" can provide you with valuable insights for decision making. Here are some questions that can be addressed using demand data:
- How popular is "Buried In The Backyard" relative to the market average, and how has its demand trend changed recently?
According to the data, "Buried In The Backyard" had good audience demand in Australia, reaching 2.7 times the average show over the last 30 days. However, demand has been decreasing recently compared to its performance over the last 90 days.
- In which genre does "Buried In The Backyard" perform the best in, and how does it compare to other shows in its genre?
The show ranks in the 98.4th percentile in the true-crime genre in Australia, indicating that it has higher demand than most true-crime shows.
- What other shows are fans of "Buried In The Backyard" interested in?
Fans of "Buried In The Backyard" are also drawn to shows like "Diners, Drive-Ins And Dives", "My Hero Academia", and "The Murder Tapes".
- How well is "Buried In The Backyard" performing globally, and in which markets is it most in-demand?
The show has an okay global audience demand across all platforms, but its travelability (international demand) is poor. In the United States, the show has achieved good audience demand, and the United Kingdom ranked second. In Canada and Australia, demand is rated as good, while in other regions like the Netherlands, Sweden, Slovenia, Czechia and Portugal, demand is okay.
Demand data can also be useful for decisions about supply, programming, financial and marketing efforts. For example, content distributors or SVOD platforms can use demand data to make more informed content acquisition decisions, whereas talent agencies can measure the popularity of actors in specific regions to determine where their clients would best fit. Additionally, demand data can reveal opportunities to monetize specific shows through spin-off development.
Demand data can contribute significantly to content valuation as well. Parrot Analytics' content valuation system is powered by global content demand, and can thermodynamically analyze titles to reveal their economic value contribution to any given platform in any region. The system can help content executives to quantify platform-specific marginal revenue contributions and identify how specific titles drive overall engagement across a platform's catalog.
In sum, "Buried In The Backyard" is a useful case in point. By analyzing its audience demand, we can learn about its popularity and appeal, how it compares to other shows in the same genre, its performance globally, and how well it maintains audience demand over time. These insights are essential for making content-driven decisions that can help grow audiences, increase reach and retention, and optimize production, acquisition, and distribution strategies.
Buried In The Backyard's travelability to Australia in the last 30 days is 112%, which means that the audience demand for Buried In The Backyard is 112% of the demand in its country of origin, United States. Click through to another market to discover how well Buried In The Backyard travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Buried In The Backyard is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buried In The Backyard, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Buried In The Backyard in Australia. We provide our partners with essential TV series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.