The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you make content, acquisition, distribution and programming decisions every day. To make informed decisions, you need to understand what viewers are demanding, what is driving their attention, and how your content compares to other titles on the market.
At Parrot Analytics, we provide a powerful set of tools to help you improve your decision-making processes, using demand data to provide valuable insights into how your content is performing.
For example, let's consider the case of "Formula 1: Drive To Survive" in Australia during February 2024. We can see from the demand data that this show has 7.3 times the audience demand of the average show in Australia over the last 30 days, indicating high demand for this content. This demand has been increasing recently, up from its demand of 5.0 times the average in the past 90 days.
Through our content valuation system, we can determine how much this show is worth to any platform in any region. This insight enables you to make better acquisition decisions, allocate resources effectively and understand how much of a return your content investment can bring.
Additionally, we can use our demand data to understand what other shows fans of "Formula 1: Drive To Survive" are watching. By understanding the audience's preferences, you can develop similar content and provide them with the content they love, retaining your audience.
Moreover, by analyzing the Parrot Pulse for "Formula 1: Drive To Survive," we can understand its global performance across six dimensions and relative to other shows in its genre. For example, we can see that the show has a good potential to become a successful franchise or spin-off, which can help you monetize your IP further. We can also map your content's popularity in different markets, understand international demand relative to its home market, and create a distribution strategy that can optimize content consumption on a global level.
Aside from this, our demand data can also help you understand a show's momentum, longevity, and reach, which are often critical factors in making programming and content decisions. This analysis enables you to optimize your marketing efforts, create an effective release strategy, and introduce your content to a wider audience.
In summary, demand data provides an unprecedented opportunity for entertainment executives to uncover insights into audience behaviour, trends, and preferences. By utilizing Parrot Analytics' suite of tools, you can gain a deep understanding of how your content is performing in different markets and how it ranks against its peers. This knowledge empowers you to make more informed content, acquisition, distribution, and programming decisions, enabling you to capture and retain your audience's attention.
Formula 1: Drive To Survive's travelability to Australia in the last 30 days is 92%, which means that the audience demand for Formula 1: Drive To Survive is 92% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Formula 1: Drive To Survive travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Formula 1: Drive To Survive), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Formula 1: Drive To Survive is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Formula 1: Drive To Survive, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Formula 1: Drive To Survive in Australia. We provide our partners with far-reaching TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.