The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data for "Marvel's Jessica Jones" can be used to make more informed content acquisition and distribution decisions, and programming strategies. Demand data can provide insight into the value of content and its potential to drive subscription or mitigate churn.
Using Parrot Analytics' content valuation system, executives can quantify the dollar value contribution of a show to a platform, in any region. By analyzing the demand data for "Marvel's Jessica Jones", executives can determine the baseline value of the title and its ability to drive engagement across the catalog. Furthermore, the demand data can be used to calculate the platform-specific marginal revenue contribution that the title might have and estimate cannibalization of audiences if the title is available on multiple services.
In addition, the demand data can help in evaluating how much a series is worth, both individually and as part of a content library. Executives can use the data to understand which elements of the content are most popular with the audience and optimize an upcoming production for success. The data can also assist in making decisions concerning supply and demand for new content, and assessing global opportunities for monetizing content through sale to other streaming platforms.
The Longevity metric of "Marvel's Jessica Jones" shows that the show has a sustained demand in Australia, indicating that it has the potential to require less marketing spend. By identifying the top 10 global markets where the show is most in-demand, executives can use demand data to determine which regions have the most potential for growth and expansion.
Furthermore, the competitive benchmarking feature can be used to compare "Marvel's Jessica Jones" against other similar titles available on the market, offering insight into what is working, and what isn't. Demand data can also be used in pre-release marketing, helping executives optimize their marketing campaigns before the show's premiere.
In terms of programming decisions, the demand data can assist in understanding what genres are resonating most with the current audience, and what genres should be focused on to attract new subscribers to the SVOD service. Additionally, demand data can show executives which titles to buy depending on their audience's preference, whether it's for retention or acquisition.
Overall, the analysis of "Marvel's Jessica Jones" in Australia for the month of March 2024, provides powerful insights for executives to make informed decisions about content valuation, and programming, distribution, and acquisition decisions. Parrot Analytics' demand data provides executives with real-time insights into audience demand in various markets worldwide, informs scalable concept testing, and powers discovery, and recommendations, making it an indispensable tool in today's entertainment industry.
Marvel's Jessica Jones's travelability to Australia in the last 30 days is 27%, which means that the audience demand for Marvel's Jessica Jones is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Jessica Jones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Marvel's Jessica Jones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Marvel's Jessica Jones in Australia. We provide our partners with essential television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.