The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be your guiding light when it comes to making informed decisions about content valuation, acquisition, and distribution. By examining the demand for a particular show, like "Marvel's Jessica Jones", executives can discern insights about a show's performance, its audience, and its reach.
For example, "Marvel's Jessica Jones" has 12.5 times the audience demand of the average show in the United States, and only 2.7% of all TV shows have this level of demand. This means the show's demand is outstanding, and its popularity is increasing. By further examining the peak rank, genre, and audience spike, executives can gain a deeper understanding of the show's success. Additionally, looking at its performance across six dimensions - worldwide audience demand, travelability, longevity, momentum, franchisability, and reach - can inform content valuation and acquisition decisions. In the case of "Marvel's Jessica Jones", its reach and franchisability are both good, indicating that the show has spin-off potential and is resonating with a wide audience.
Moreover, executives can drill down to individual regions to understand where the show is most in-demand and inform distribution decisions. By examining the top 10 global markets where "Marvel's Jessica Jones" is most in-demand, executives can prioritize territories where the show will have the most impact. For example, the United States is the show's number one market globally, with outstanding audience demand of 5.2x. Executives can use this information to determine how to license, distribute, or market the show in different regions.
Finally, demand data can also inform programming decisions, like when to release a show and how to market it. By examining the demand spike that occurred late March 2024, executives can understand what factors contributed to the surge in demand. Additionally, by examining audience affinity for other shows, like "Marvel's Luke Cage", "Marvel's Iron Fist", and "Marvel's The Punisher", executives can determine the best shows to cross-promote and build audience share.
Overall, demand data can be a powerful tool for entertainment executives looking to make more informed content valuation, acquisition, distribution, and programming decisions. By translating audience demand into insights about performance, audience, reach, and value, executives can optimize their content strategy to stay ahead of the competition.
This is Marvel's Jessica Jones's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Marvel's Jessica Jones in the United States. We provide our partners with far-reaching SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.