The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several insights that can be gathered from the demand data on "Modern Marvels" in February 2024 in Australia. Firstly, the TV series has a good level of demand with a rating of 3.3 times higher than average over the last 30 days. This is a positive indicator of the show's popularity and a factor that contributes to its content valuation.
However, the demand for the show decreased by 27.7% in Australia during that month though it achieved an outstanding level of longevity. This provides insights into how the show is performing among the Australian audience, and whether there is a need to repurpose the show in a way that would restore or increase its level of audience demand.
The demand data also shows that its audience overlaps with other documentary-type shows such as "The Curse Of Oak Island: Drilling Down" and "Deadliest Catch." This information is helpful for potential acquisitions of similar content that may appeal to the same audience.
Additionally, the show's travelability dimension was only okay, meaning its international performance could improve. Similarly, the data indicated that the show's reach, or the number of people expressing demand for a show, was only okay, which could be improved.
The data also provides insights into global markets such as the United States, where "Modern Marvels" has its highest demand. This makes it a strategic asset for The History Channel and helps evaluate the show's potential acquisition and monetization value. Comparing its performance to the average show in each of the top 10 global markets over the last 30 days reveals that the show outperformed the average in all markets.
Finally, the data provides an opportunity for content executives to use "Modern Marvels" as a benchmark to evaluate the performance of other shows in the history and documentary genre. This is an important consideration for content distributors looking to acquire and distribute similar content in the same genre.
In conclusion, demand data provides powerful insights that can be used by entertainment executives across different industries to make more informed decisions. The information gathered from such data helps content decision-makers with content valuation, acquisition, distribution, and programming decisions.
Modern Marvels's travelability to Australia in the last 30 days is 10%, which means that the audience demand for Modern Marvels is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Modern Marvels travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular H2‘s Modern Marvels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for H2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Modern Marvels, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Modern Marvels in Australia. We provide our partners with meaningful television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.