The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform your content, acquisition, distribution, and programming decisions is essential. By analyzing the demand data for the documentary series "Police Interceptors" in February 2024, we can explore how demand data helps to make informed decisions.
Firstly, content valuation utilizes demand data to determine how much a series is worth and to assess its ability to drive subscriptions and mitigate churn. Through Parrot Analytics' economic valuation system, global content demand and supply are analyzed to reveal the dollar value contribution of any title, to any platform, in any region. Therefore, the demand data for "Police Interceptors" could be utilized to ascertain its value for a particular platform, including its current popularity and its likelihood of continuing to be in-demand.
Secondly, demand enables valuing IP globally. By analyzing the most popular content by market, you can determine which content is in-demand globally. For "Police Interceptors", demand data for various markets over the last 30 days is compared, with the United Kingdom being the show's most in-demand market, followed by Romania. This information could be used by entertainment executives to decide whether to invest in international distribution for the show or to consider producing spin-offs in these popular regions.
Thirdly, demand can inform decisions related to subscriber acquisition and retention. By analyzing the demand data for "Police Interceptors", executives could determine which shows fans of the show also like. For example, "Wheeler Dealers," "Court Cam," and "MythBusters" are other shows that fans of "Police Interceptors" are interested in. Therefore, acquiring these shows could help to retain current subscribers to a platform or even attract new ones.
Fourthly, demand data provides insights into a show's momentum, reach, longevity, and franchisability. The momentum, or pace of growth, of "Police Interceptors" is ok, with an increase of 6.3% in popularity over the last 30 days. Its reach, meaning the number of people expressing demand for the show, is ok as well. However, its franchisability is poor, meaning spin-off potential is low. Its longevity, which measures how well audience demand is maintained over time, is also ok. By analyzing this information, entertainment executives can make informed decisions regarding the show's future, such as whether to invest in spin-offs or decide to conclude the show after it has run its course.
Finally, demand data can assist in optimal release strategy and pricing, competitive benchmarking, and pre-release marketing. For example, by analyzing demand spikes for "Police Interceptors" in mid-February in Australia, executives can determine when the optimal release strategy for a particular market might be, which could increase viewership and popularity. Competitor benchmarking would provide insight into how this show is performing against other similar titles and what changes could be made to increase popularity. Pre-release marketing could be analyzed to determine what was successful and how to optimize marketing campaigns ahead of premieres.
In conclusion, demand data provides a wealth of information to inform content, acquisition, distribution, and programming decisions. For entertainment executives, analyzing demand data for shows like "Police Interceptors" can help to make more informed decisions about content acquisition, determining how it compares to other titles in the market, its value, and its audience. This information can guide strategic decision-making to help determine the potential success of a show and where investment and effort should be focused to increase popularity.
Police Interceptors's travelability to Australia in the last 30 days is 14%, which means that the audience demand for Police Interceptors is 14% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Police Interceptors travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 5‘s Police Interceptors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Police Interceptors, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Police Interceptors in Australia. We provide our partners with valuable television industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.