The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives in the UK, this analysis of "Police Interceptors" for the month of March 2024 in the country provides valuable information on the series performance and audience demand.
Using demand data can help executives make more informed programming decisions by identifying which shows have the most audience demand and what type of content is resonating with their audience. In this case, "Police Interceptors" has 14.3 times the audience demand of the average show in the United Kingdom, and only 2.7% of all TV shows have this level of demand. Thus, this show can be considered as a valuable asset for any platform considering its high level of demand.
Additionally, comparing data from previous periods such as the last 30 days versus a rolling year basis can help identify if a show's popularity is increasing or decreasing. In the case of "Police Interceptors," the show's popularity has increased, with its peak demand being 6.5% higher in the last 30 days compared to the peak demand of the last year.
Understanding a show's performance in different markets can help executives make informed acquisition and distribution decisions. In this analysis, it is revealed that "Police Interceptors" outperforms the demand of the average TV show in each of the top 10 global markets where the show is most in-demand. The news is particularly positive in the UK, where it is the show's number one market globally, and it achieved outstanding audience demand of 7.2x. Other markets where "Police Interceptors" is in high demand are Sweden, the United States, and New Zealand, among others.
Identifying which shows have similar fanbases can help executives make informed decisions on content acquisition and programming. In the case of "Police Interceptors," fans of the show tend to like reality and documentary shows such as "MasterChef (US)", "Bering Sea Gold," and "60 Days In."
Finally, using demand data can help with content valuation, as the data shows the level of demand for the show, which can help executives determine its worth. With the outstanding level of demand achieved by "Police Interceptors," executives can accurately determine its value and make informed decisions on content acquisition or programming.
This is Police Interceptors's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Police Interceptors travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 5‘s Police Interceptors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Police Interceptors, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Police Interceptors in the United Kingdom. We provide our partners with meaningful television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.