The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "The Shield" in March 2024, Australia, reveals some valuable insights that can be used by the executives to make informed decisions about content acquisition, programming, and distribution.
Firstly, the show has good demand, which is 4.3 times the average show in Australia over the last 30 days, and only 8.6% of all TV shows have this level of demand. The demand for the show has been increasing recently. Furthermore, the show moved up in rank by 84 spots in March and achieved its peak rank at #685 in Australia.
Additionally, the show ranks at the 96.7th percentile in the drama genre in March. This means "The Shield" has higher demand than 96.7% of all drama titles in Australia, making it a valuable asset and worth a higher valuation.
The show also has a good momentum, which is the pace of growth, and an outstanding longevity, which measures how well audience demand is maintained over time - both of these factors make it a strategic asset for any platform looking to acquire the content. Furthermore, the show has good franchisability, meaning that it has potential to spin-off or monetize its IP.
Another point worth mentioning is that the show has good travelability, which means that it has a potential to travel globally and have a large audience appeal beyond its home market. The demand for "The Shield" in Australia was 49% of the demand in its country of origin, the United States.
Besides, its reach (the number of people expressing demand for a show) is good, making it an ideal acquisition for SVOD platform or linear networks looking to grow their audience base. The fact that the demand for the show increased in Australia by 11.7% during March highlights that "The Shield" is still relevant and has a potential to attract new subscribers to a platform.
Moreover, we learned that other shows fans of "The Shield" also like are "The Blacklist", "Better Call Saul", "Fargo", "South Park", and "Shetland", among others. This data can be used for content acquisition purposes and informing which titles to acquire that can complement existing content or align with audience preferences.
Lastly, by examining the top 10 global markets where "The Shield" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. The United States ranks as the number one market globally for "The Shield," followed by the United Kingdom. Australia, Netherlands, Canada, Ukraine, Russia, Sweden, and Germany are also among the markets where the show has good demand. This information can be used for informing content distribution and targeting specific markets for acquisition or promotion.
In conclusion, by leveraging demand data, executives can make informed decisions about content valuation, content acquisition, programming, and distribution. "The Shield" is a great example of how demand data can be used to evaluate the performance of a show and its potential for acquisition, monetization, and audience growth.
The Shield's travelability to Australia in the last 30 days is 70%, which means that the audience demand for The Shield is 70% of the demand in its country of origin, United States. Click through to another market to discover how well The Shield travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Shield is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Shield, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for The Shield in Australia. We provide our partners with essential SVOD know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.