The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making well-informed decisions concerning your content is critical if you want to succeed in an industry where competition is fierce. In this regard, demand data can play a vital role in helping you to make the best possible decisions. To make this clearer, let us examine the case of "And Just Like That..." in Brazil during February 2024.
Firstly, based on demand data, we can say that "And Just Like That..." has multiple dimensions of demand in Brazil. Its current demand is 7.9 times the average show in Brazil over the last 30 days, and only 8.6% of all TV shows have this level of demand. Also, relative to its demand of 5.1 times the average over the last 90 days, demand for this show has been increasing recently. The fact that it moved up 108 spots in rank during February means that this show has a good rank.
Additionally, demand data helps in understanding the show as a genre and provides insights on what other shows attract its audience. For example, "And Just Like That..." ranks at the 99.3th percentile in the romance genre in Brazil in February. This means it has higher demand than 99.3% of all romance titles in Brazil. Based on data, we can say that "Futurama", "Only Murders In The Building", "The Morning Show (US)", "Ted Lasso", "Foundation", "Miracle Workers", "What We Do In The Shadows", "The Blacklist" and "It's Always Sunny In Philadelphia" are shows that the audience for "And Just Like That..." also enjoys.
Demand data also provides insights into audience behaviour and patterns. The 6.4% increase in audience demand for "And Just Like That..." in Brazil during February might imply a recent event or popular opinion that has boosted demand for the show. In this way, we can identify areas of greater interest or declining trends over time.
Furthermore, demand data enables a comparison of a show's performance across multiple markets. The Parrot Pulse for "And Just Like That..." provided independent measures of its global performance, including its outstanding worldwide audience demand across all platforms, and it's outstanding travelability to other markets. Although the show’s demand in Brazil is 54% of its demand in the United States, it still has outstanding demand in Brazil. Other dimensions like longevity, momentum, franchisability, and reach were also good, exceptional or outstanding for the show.
Demand data also allows us to maximize a show's value by planning strategic decisions. By examining the top 10 global markets where "And Just Like That..." is most in demand over the last 30 days, we can identify the markets where we should prioritize distribution, advertising, or even language localization. The show outperforms the demand of average TV shows in each of these markets. For instance, the United States is "And Just Like That..."'s number one market globally, with 12.7x outstanding audience demand, regarded as the high point of global performance for the show. France is currently the second most popular market with outstanding audience demand.
In conclusion, using demand data is an effective tool for making strategic decisions when it comes to content planning, distribution, and acquisition. Demand data paints a clear picture of a show's audience behavior, the markets where it's most popular, genre preferences, and overall global performance. With demand data, entertainment executives can unravel the true value of their content, identify areas to invest resources, and make well-informed content, acquisition, and distribution decisions based on real-time audience demand.
And Just Like That...'s travelability to Brazil in the last 30 days is 70%, which means that the audience demand for And Just Like That... is 70% of the demand in its country of origin, United States. Click through to another market to discover how well And Just Like That... travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Max, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as And Just Like That....
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as And Just Like That... from partners like Max.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for And Just Like That...? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Max to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Max by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as And Just Like That.... Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Max to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. And Just Like That...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as And Just Like That..., including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s And Just Like That... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And Just Like That..., for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for And Just Like That... in Brazil. We provide our partners with extensive TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.