The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may want to make informed content decisions that can help increase engagement and drive growth for your platform. Parrot Analytics can provide you with the necessary data insights to help you make more informed decisions. Using the example of the American comedy-drama television series "And Just Like That..." and its performance in the United Kingdom for the month of March 2024, let us explore how demand data can assist you in your decision-making process.
Content valuation uses demand data to answer how much a series is worth, how much of its value is driven by demand for one of its stars and what is the baseline value of a title. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
In this case, "And Just Like That..." has 12.0 times higher demand than the average show in the United Kingdom over the last 30 days. This level of demand has positioned it in the 2.7% percentile in the country. The increasing demand trend over the last 90 days shows that this series has potential for continued growth in popularity. You can determine the value of such a series to your platform based on its current and potential future demand.
Demand enables valuing IP globally, helping you understand how valuable your content is in different parts of the world. By examining the top 10 global markets where "And Just Like That..." is most in-demand, we can determine the most valuable markets for this show. It is essential to note that "And Just Like That..." outperforms the demand of the average TV show in each of these markets, with the United States being its number one market globally. Knowing the worldwide audience demand for a show, like "And Just Like That...", can assist in determining its value on a global scale.
Content valuation leverages Parrot Analytics' demand data to calculate the ROI a particular title brings for any given platform. By using demand data, you can analyze this series' ability to attract new subscribers to your platform and its potential for mitigating churn.
Demand informs pre-release marketing by helping you optimize your marketing campaigns ahead of a premiere. Momentum analysis of "And Just Like That..." shows that the pace of growth for this show is exceptional, indicating that it has a strong fan base. Knowing where these fans are most likely located can help you target your marketing campaigns more effectively.
Demand data powers affinity analysis, revealing how current fans engage with your content. The fact that other shows that fans of "And Just Like That..." also like are "The Morning Show (US)," "Futurama," "Only Murders In The Building," and more can assist in selecting similar content that can be introduced to your platform.
Supply and demand analysis helps you determine what content offers opportunities for acquisition or production. Based on the outstanding performance of "And Just Like That..." in the UK and other countries worldwide, it shows potential for future seasons or similar content.
In conclusion, demand data is a valuable resource for entertainment executives, helping them make informed decisions. By utilizing Parrot Analytics' insights, you can determine the value of your content, understand where it is most popular geographically, and make decisions that will attract new subscribers and retain current ones.
And Just Like That...'s travelability to the United Kingdom in the last 30 days is 77%, which means that the audience demand for And Just Like That... is 77% of the demand in its country of origin, United States. Click through to another market to discover how well And Just Like That... travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Max, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Max to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. And Just Like That...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as And Just Like That..., including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s And Just Like That... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And Just Like That..., for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for And Just Like That... in the United Kingdom. We provide our partners with meaningful OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.