The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage demand data, such as Parrot Analytics', to make informed decisions about content, acquisition, distribution, and programming. "Jimmy Kimmel Live," for instance, experienced a 47.9% decrease in audience demand during March 2024 in Brazil. Despite this, however, the show is still strong, with 3.5 times the audience demand of the average show in Brazil over the last 30 days, and it is ranked highly in the reality genre.
Demand data can inform content valuation. Parrot Analytics' content valuation system is based on demand data, used to determine the baseline value of a title, estimate cannibalization of audiences if a title is available on multiple services, and evaluate a series' ability to drive subscriptions and mitigate churn. Examining how "Jimmy Kimmel Live" performed on a 1-year rolling basis versus the last 30 days reveals insights into its current popularity, which could impact its valuation. The show's average demand over a year was 2.3 times the average title, while in the last 30 days, demand increased by 20.1% compared to the year's peak.
For "Jimmy Kimmel Live," global demand data is robust. The show attracts large audiences in countries like the United States, Germany, France, Canada, and the United Kingdom and has been rated as outstanding in each of these markets. Understanding the show's intended audience across different regions can inform acquisition and distribution decisions by highlighting where demand for the show is highest.
Demand data can also inform programming decisions. Understanding what other shows "Jimmy Kimmel Live's" fans also enjoy, combining knowledge of the show's genre, audience, and demand history, can help TV executives make informed scheduling decisions. Additionally, monitoring demand spikes, and the show's momentum over time and across platforms, can inform marketing campaigns, budget allocation, and overall programming strategy.
Finally, demand data's varied dimensions can help TV executives determine the franchisability of a show like "Jimmy Kimmel Live," assessing its global performance and the potential for spin-offs. Understanding a show's longevity-- in terms of how well its demand is maintained over time-- and its reach-- in terms of the number of people expressing demand for it-- can make it easier for executives to identify under-monetized titles and find new opportunity markets for content distribution. By analyzing available demand data, TV executives can make more informed decisions about content valuation, acquisition, distribution, and programming strategies.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Jimmy Kimmel Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jimmy Kimmel Live, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on May 10, 2024, 12:46 a.m. PST using demand metrics from Parrot Analytics for Jimmy Kimmel Live in Brazil. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.