The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to be aware of what the audience wants, and to identify the most popular shows in every genre and location. This is where demand data comes in, and using it effectively can help inform content valuation, acquisition, distribution, and programming decisions. In this article, we will examine how demand data can help entertainment executives make better decisions, using "Real Time With Bill Maher" as an example for the month of March 2024 in Brazil.
Content Valuation: Using demand data, we can evaluate how much a title is worth, revealing the dollar value contribution to any platform in any region. By analyzing the demand trends for "Real Time With Bill Maher," we find that it has 4.1 times the audience demand of the average show in Brazil over the last 30 days, which is good. This show also achieved the peak rank of #333 in Brazil and moved 1566 spots in its rank during March. Additionally, it ranks in the 97.7th percentile in the talk-show genre, meaning it has higher demand than 97.7% of all talk-show titles in Brazil. These results show that "Real Time With Bill Maher" is a valuable asset.
Acquisition Decisions: By examining the current demand trends for a title, we can determine the types of content that have high demand and attract more subscribers to platforms. In Brazil, "Real Time With Bill Maher" has increased demand by 59.4% in March, indicating that it is becoming more popular among Brazilian audiences. We can also see that this show outperforms the demand of the average TV show in the top 10 global markets. By considering these trends, entertainment executives can determine which type of content would be most effective in acquisition efforts.
Distribution Decisions: Evaluating global demand trends for a title allows for the identification of where in the world it is most popular. For "Real Time With Bill Maher," the show's top market is the United States, while it has outstanding audience demand in Canada, Sweden, Australia, Germany, Netherlands, China and Romania. These results provide insight into which regions to target for distribution efforts and which platforms to partner with in those regions.
Programming Decisions: Demand data can help executives make more informed programming decisions. By analyzing viewer demand, executives can identify which titles will positively impact subscriber acquisition and retention. This is especially important for OTT and SVOD platforms, where the quality of the programming library directly influences subscribers. The high demand for "Real-Time with Bill Maher" in Brazil, combined with its recent increase in demand, shows that this show would be an excellent addition to any programming schedule in this region.
In summary, demand data is a powerful tool that can be used by entertainment executives in content valuation, acquisition, distribution, and programming decisions, and it can help inform decision-making for all content platforms. By using "Real Time With Bill Maher" in Brazil in March 2024 as an example, we can see how the show has been performing and how it can be used to inform strategic decisions. As an executive in the entertainment industry, it is crucial to understand the power of demand data in making informed decisions.
Real Time With Bill Maher's travelability to Brazil in the last 30 days is 31%, which means that the audience demand for Real Time With Bill Maher is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Real Time With Bill Maher travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Real Time With Bill Maher, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Real Time With Bill Maher in Brazil. We provide our partners with deep content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.