The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can entertainment executives use demand data to make more informed content decisions? Here are some insights that the demand data for "Real Time with Bill Maher," as an example, can offer:
1. Content Valuation: One of the primary ways that entertainment executives can use demand data is in content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar-value contribution of any title to any platform in any region. With "Real Time with Bill Maher," executives can determine its value compared to the average show in the United Kingdom and globally. The show's incredibly high demand metric in the United Kingdom indicates its exceptional popularity and value, which translates to high engagement and revenue potential for any platform.
2. Discovery and Recommendations: Understanding the audience's demands for particular content can inform how to ensure that entertainment executives' content is being seen by the right audience on their platform. With "Real Time with Bill Maher," executives can find other shows that its fans also like, such as "Jeopardy!" or "The Daily Show." By incorporating shows that have an affinity with "Real Time" viewers, networks and platforms can increase the likelihood of discovering new subscribers or retaining existing ones.
3. Subscriber Retention and Acquisition: Demand data can help entertainment executives with acquisition and retention decisions, determining which titles should be acquired to keep current audiences happy and which can attract new subscribers. For example, "Real Time with Bill Maher" experienced a 34.5% increase in demand in the United Kingdom in March, indicating that its popularity is rising, which might suggest acquiring the hosting rights for the show in the United Kingdom can possibly result in a loyal subscriber base.
4. Competitive Benchmarking: Comparing audience demand data can provide an understanding of how a title competes against other titles available in the market. With "Real Time with Bill Maher," executives can compare its global audience demand to that of other news titles, which highlights the show's outstanding popularity. The performance of "Real Time with Bill Maher" in the top 10 global markets where it is most in-demand can provide valuable insights into audiences' taste preferences and how they differ across geographic regions.
5. Optimal Release Strategy and Pricing: Demand data can help executives understand the best release strategy and pricing for their content. By looking at the demand for "Real Time with Bill Maher," with demand spiking in late March 2024 in the United Kingdom, executives can plan for subsequent releases to take advantage of any zeitgeist resulting from an event. This could further boost demand as enthusiasts remain engaged with the content.
In summary, entertainment executives can employ demand data to their strategic decision-making process for their respective platforms to make informed content acquisition decisions, to optimize content marketing campaigns for higher viewer engagement, to understand the best release strategy and pricing for content, and many other content-related decisions besides valution. Entertainment executives can look at shows like "Real Time with Bill Maher" as an example of how valuable demand data can be in providing insights that enable strategic decisions around content acquisition, distribution, and programming.
Real Time With Bill Maher's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Real Time With Bill Maher is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Real Time With Bill Maher travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Real Time With Bill Maher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Real Time With Bill Maher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Real Time With Bill Maher, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Real Time With Bill Maher in the United Kingdom. We provide our partners with meaningful TV expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.