If you're an entertainment executive, you understand the importance of making informed content decisions to drive growth and engagement. As a content valuation system based on demand data, Parrot Analytics supports informed decision-making by providing relevant insights to all parties involved in the content ecosystem. The case of "Blue Bloods" in Canada over the month of December 2023 provides an opportunity to explore how demand data can assist executives in making informed content decisions and its relation to content valuation.
To start with, executives can use demand data to answer questions such as how well a show is performing, what the show's current popularity level is, and in which regions it is most in-demand. Demand data from an audience perspective can help executives to make more informed acquisition, programming, and distribution decisions by revealing what the audience wants, how they want it, and where they want it.
In the case of "Blue Bloods," demand data reveals that the show is outstandingly popular in Canada, with 11.2 times the audience demand of the average show in the country over the last 30 days. Furthermore, with an impressive rank of #157 in Canada, the show offers powerful insights into its performance in the local market. Executives can leverage these insights to make informed decisions about how to distribute the show in Canada or even acquire similar titles that can appeal to a similar audience.
With a global perspective, executives can also use demand data to understand the potential of a TV series to travel internationally, and where they should focus their distribution efforts. In the case of "Blue Bloods," the show has an outstanding travelability score, indicating that it has a high potential to perform well globally. A franchisability score of outstanding further indicates the potential spin-offs from the series, which is a valuable consideration for content distributors and producers looking to maximize revenue. All these elements reflect the show's content valuation based on demand metrics, and executives can use these metrics to calculate the ROI for any given platform.
Demand data also helps with decisions concerning supply & demand, content valuation, subscriber acquisition, retention, and scalability. In the case of "Blue Bloods," demand has spiked in late December 2023, providing powerful insights into how audiences are responding to the show. Executives can leverage this data to optimize their marketing campaigns ahead of a premiere, helping to better retain current viewers and attract new subscribers to a platform.
In conclusion, demand data is a powerful tool for executives in the content ecosystem, providing insights into a show's performance, popularity, region-specific audience demand data, scalability, and content valuation. As seen in the instance of "Blue Bloods," executives can leverage these insights to make more informed acquisition, programming, distribution, and content decisions, ultimately leading to more effective growth and audience engagement strategies.
