If you're a TV executive looking to make informed decisions about content acquisition and distribution, "Blue Bloods" provides a great case study on how to utilize demand data to take better-informed strategic decisions. By analyzing audience demand data for "Blue Bloods" during February 2024 in Canada we can draw valuable insights that can inform decisions related to programming, content valuation, supply and demand, and subscriber acquisition/retention.
Content Valuation:
- Using Parrot Analytics demand data, you can calculate the dollar value contribution of the title to any platform in any region, enabling you to determine how much to spend on content.
- In the case of "Blue Bloods," the outstanding demand in Canada during February 2024 indicates a valuable monetization opportunity for the show.
Supply and Demand:
- If you're interested in picking up a new series or producing a new content, examining related show titles, such as those enjoyed by fans of "Blue Bloods" ("Chicago Fire," "NCIS," "The Rookie," "FBI: International," "S.W.A.T.," etc.), might provide insight into what's currently popular among your targeted audience.
- Understanding what genres are resonating with your audience and what type of content exhibits opportunity to acquire or produce is critical, and demand data can provide this detail.
Content Acquisition:
- Parrot Analytics content valuation is powered by global content demand and supply, enabling you to assess a TV series' ability to drive subscriptions and mitigate churn. You can calculate the ROI a specific title will bring to any given platform and estimate a series' value to a streaming platform.
- Examining the top 10 global markets where "Blue Bloods" is most in-demand over the last 30 days can inform acquisition decisions, as the show outperforms the demand of the average TV show in each of these markets.
Subscriber Acquisition & Retention:
- If you're looking to acquire new subscribers, understanding which titles are most in-demand in various markets can help you make informed decisions about which shows you should purchase.
- Assessing the increased demand for "Blue Bloods" across the last 30 days indicates that the show is gaining popularity; as a result, it might be a valuable addition to any streaming services hoping to acquire new subscribers.
- Investigating the popularity of the show across various markets can also inform acquisition decisions, particularly in regions where it is highly in-demand.
Programming:
- Understanding which shows are popular in specific markets can inform programming decisions. "Blue Bloods" experienced a demand spike in late February 2024 in Canada, and the show moved up in rank by 53 spots in Canada during the month.
- Examining the related shows that fans of "Blue Bloods" also like, such as "Chicago Fire," "NCIS," "The Rookie," etc., can help TV executives select programming that complements "Blue Bloods" and continues to capture their targeted audience's attention.
In summary, understanding demand data within the context of popular shows such as "Blue Bloods" can inform decisions on content valuation, supply and demand, content acquisition, subscriber acquisition/retention, and programming. Utilizing such data enables executives and business development teams to make informed decisions about what content is needed, what markets to target, and what genres and topics are currently popular, ultimately leading to higher engagement and greater viewership across a streaming platform.
