As an executive in the entertainment industry, you want to be able to make informed decisions regarding content production, acquisition, distribution, and programming. Demand data can help you do just that, by giving you insights into the popularity of specific shows and their potential to attract and retain audiences. Let's take the example of "Blue Bloods" in Canada during January 2024 to illustrate how demand data can inform your content strategy.
Content Valuation:
One of the most significant uses of demand data is content valuation. By analyzing demand data, you can determine the dollar value contribution of any title, to any platform, in any region. In the case of "Blue Bloods" in Canada during January 2024, we can see that the show has 14.4 times the audience demand of the average show in Canada over the last 30 days, indicating that the content's value is high. Additionally, "Blue Bloods" moved up in its rank by 41 spots in January, suggesting that the show's popularity is increasing. Furthermore, its franchisability (spin-off potential) is outstanding, meaning that there may be potential for a spin-off or franchise of the title.
Programming Decisions:
Demand data can also help you make programming decisions that will keep your audience engaged and increase retention. For example, by examining the top 10 global markets where "Blue Bloods" is in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, including the United States, Canada, Brazil, United Kingdom, Germany, France, Turkey, Netherlands, and Spain. Based on this information, we can see that "Blue Bloods" is a popular show in multiple regions and may be a good choice for programming in those regions.
Acquisition and Distribution Decisions:
Demand data can also help you make informed acquisition and distribution decisions. For example, by looking at what other shows that fans of "Blue Bloods" like, such as "The Simpsons", "NCIS", and "The Mandalorian", you can identify the types of content that are resonating with the show's audience and, therefore, use that information to acquire or produce similar content. Additionally, by looking at the travelability of "Blue Bloods" and its high demand in Canada, you may want to consider acquiring or distributing the show in other regions where it may be similarly popular.
Subscriber Acquisition and Retention:
One of the primary goals of any entertainment executive is to acquire and retain subscribers. By analyzing demand data, you can identify which titles will help you achieve those goals. For example, if you want to keep your current audience happy, you may want to consider acquiring titles that have similar popularity and demand as "Blue Bloods". In the case of this show, its demand in Canada increased by 9.0% in January, suggesting that it may be a good title for retaining subscribers. Additionally, if you want to grow your audience, you may want to consider acquiring titles that are similar to those preferred by fans of "Blue Bloods".
In conclusion, demand data plays a crucial role in helping entertainment executives make informed decisions regarding content strategy. By analyzing demand data for shows like "Blue Bloods", executives can gain insights into content valuation, make programming decisions, and determine the best course of action for acquisition, distribution, subscriber acquisition, and retention. At Parrot Analytics, we provide executives with the tools to make data-driven decisions that lead to better content strategies.
