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How Parrot Analytics Demand Data Can Enhance Entertainment Decision-making: A Case Study on Blue Bloods in Canada.

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Parrot Analytics Insights - July 2023

As an entertainment executive, it's essential to make informed decisions based on data. Parrot Analytics' demand data on "Blue Bloods" can help you make better content, acquisition, distribution, and programming decisions.

One effective way the demand data can assist you is in content valuation. By examining the demand data, you can get a global understanding of how much the show is worth and its contribution to a platform. For instance, we reveal that "Blue Bloods" has an outstanding demand in Canada with 9.1 times the audience demand of the average show in Canada over the last 30 days. Its demand has been decreasing, but it's still an outstanding show, and only 2.7% of all TV shows have this level of demand. Furthermore, the show's global performance dimensions across the world are excellent and outstanding, which underscores that it is a valuable asset.

Another way the demand data can help you is in making acquisition decisions. We've discovered that fans of "Blue Bloods" also like "The Rookie," "Chicago P.D.", and "Chicago Fire," among others. Therefore, if you're considering acquiring content, you can use this data to vet potential content better and assess the risk and potential rewards of a particular acquisition.

The demand data can also inform distribution decisions. For instance, "Blue Bloods" has outstanding demand in countries such as the United States, the United Kingdom, Canada, Germany, Australia, and the Netherlands. These insights can help you select the right markets to distribute the show and craft an effective distribution strategy for the show.

Programming decisions are crucial for networks and streaming platforms. By analyzing the demand data, you can assess the impact and performance of specific shows on your program line-up. "Blue Bloods" has excellent momentum, which means the pace of its growth is outstanding. By examining the global markets where the show is most in-demand, you can analyze whether it has dedicated but small fandom or appeals to a wider audience.

Finally, demand data can help you better understand your current audience and attract new subscribers. You can use the demand data to determine how popular your show is in a local market, what genres resonate well with your audience, and what elements fans like most about the content. For instance, from the analysis carried out on "Blue Bloods," it is apparent that it has outstanding demand within the drama genre and great franchise potential. This shows that the show has strong followership within the drama genre that can be leveraged to create spin-offs to keep the fanbase happy and bring in new subscribers.

In conclusion, demand data is essential and vital to achieving success in the entertainment industry. Parrot Analytics' demand data on "Blue Bloods" is just one example of how it can help make informed decisions based on facts. From content valuation to programming decisions, acquisition, and distribution, the Parrot Analytics demand data on "Blue Bloods" can help you make smart entertainment decisions.

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