The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed content decisions that will yield results for your organization. With the help of demand data, you can make better decisions concerning your acquisition, distribution, content, and programming strategies. Let’s examine the demand data of “Blue Bloods” and see how it can be used to make informed decisions.
One important consideration for entertainment executives is content valuation. With the global supply of content and the increased demand for premium content, it is important to determine how much your content is worth on various platforms. Parrot Analytics' content valuation system uses demand data to measure the economic value of a title or content library to a platform over time. Using March 2024's data, "Blue Bloods" proved to have achieved 12.8 times the audience demand of the average show in Canada over the last 30 days, indicating a high valuation.
Another way demand data can be used to improve content strategies is by understanding your target audience's taste clusters. Knowing the genres that are resonating with your current audience gives insights into what types of content to prioritize in your upcoming releases. The audience demand for "Blue Bloods" in March 2024 in Canada has decreased by 28.8%, which may indicate a shift in viewers' taste clusters. However, the show is still ranking at the 99.3th percentile in the drama genre, indicating that it is a popular drama title that resonates with Canadian audiences.
Another significant aspect of demand data is that it enables scalable concept testing and optimal release strategies. With audience data, you can leverage fan feedback and ensure that your upcoming productions are optimized for success. By examining audience demand data of "Blue Bloods," we found that the show's demand spiked in mid-March 2024 and that the audience demand when compared to previous periods had decreased. This information can be used to optimize the show's release strategy to ensure it is optimized for maximum engagement.
Understanding the show's reach through demand data will also help you to identify which shows to acquire or produce to grow your audience and keep them interested. By looking at the top 10 global markets where "Blue Bloods" is the most in-demand over the last 30 days, we can see its international performance. According to the data, the United States is "Blue Bloods"'s number one market globally. Understanding which shows have a wide reach will, therefore, enable you to focus your resources on acquiring or producing the right content to keep your audience engaged in each market.
In conclusion, demand data provides relevant and valuable insights for all entertainment executives, as it helps make more informed decisions about acquisition, distribution, content, and programming strategies. Using the demand data of "Blue Bloods" from March 2024, we have shown the insights that can be drawn from audience demand data and how it can be utilized in making informed decisions. By leveraging this data, you can gain a competitive edge and stay at the forefront of the rapidly changing entertainment landscape.
Blue Bloods's travelability to Canada in the last 30 days is 48%, which means that the audience demand for Blue Bloods is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Blue Bloods travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blue Bloods), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blue Bloods, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Blue Bloods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Bloods, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Blue Bloods in Canada. We provide our partners with deep media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.